SBC News Voice of the Sports Betting Industry
Doncaster Racecourse’s February National Hunt programme, which incorporates the £50,000 BetBright Grimthorpe feature Chase on Saturday 28 February, are to be headline sponsored by BetBright the online sports betting site, which has partnered with the racecourse for the next three years.
Doncaster’s three latter February fixtures (18, 27 and 28 February) will be known collectively as ‘The BetBright February Festival’ which has been described as s a very exciting concept for both BetBright and the Town Moor track.
The £30,000 BetBright Veterans Chase, part of the new Veterans Chase Series which qualifies for the Cheltenham Festival will take place at Doncaster on Wednesday 18 February.
Doncaster’s Executive Director Kieran Gallagher expressed his delight: “We are very pleased to welcome BetBright to become partners with us at Doncaster during February for the next three years. The collectively named BetBright February Festival will provide an excellent platform for our new sponsors to promote their on-line products and target a new audience in race goers. Doncaster is enormously proud of their jumping programme, and February forms a very important part of that with the historic BetBright Grimthorpe Chase the highlight which often throws up a number of Grand National contenders.”
Brian Farrell, Marketing Director for BetBright reflected: “As BetBright extends its sponsorship in horseracing we are thrilled to be working with Doncaster racecourse and the ARC team. It is especially exciting to be putting our name to BetBright February Festival which promises to be two days of great jumping action. The highlight will undoubtedly be the £50,000 BetBright Grimthorpe which always attracts a strong field and is targeted by leading trainers. BetBright believes racing provides a perfect opportunity to connect with our existing customers and try and attract new ones and Doncaster’s jumps action provides a perfect platform to continue to extend this strategy.”
