Marketing

Titanbet.co.uk are giving customers a free £10 bet for every day AP McCoy rides a winner at next week’s Cheltenham Festival. The Festival will be the 19-time Champion Jockey’s last following a glittering career that has seen him triumph in three Champion Hurdles, two Gold Cups, and a Champion Chase so far. To celebrate, Titanbet.co.uk are offering his fans £10 to …

In time for next week’s Cheltenham Festival (Tuesday 10 – Friday 13 March) BetVictor has announced the launch its latest advertising campaign, featuring long time BetVictor mascot Maurice (played by comedian Paul Kaye). BetVictor launched its new multi-content advertising campaign under the guidance of creative advertising agency VCCP, as the operator aims to highlight non-football betting markets. The campaign will …

Racing UK anticipates drama and head to head battles as it has announced the appointment of UK TV talkshow host Jeremy Kyle as the face of its The Festival campaign.  Kyle, a racehorse owner, who has horses with trainers Paul Nicholls and Nick Gifford, will spearhead Racing UK’s marketing campaign around the upcoming Cheltenham Festival (March 10-13). Racing UK broadcasts …

Racing fans can book their ride on day one at the 2015 Cheltenham Festival by having their personal Twitter names embossed on the saddle cloths worn by the runners in the Racing Post Arkle Chase (2.05pm, Tuesday, March 10). Social media users retweeting @RacingPost and #SupportOurJockeys before Friday, March 6 will trigger a £1 donation from Racing Post to the Injured Jockeys Fund (IJF) and Irish Injured Jockeys …

Having recently reviewed its online gambling framework to allow for licensed operators to provide slots play, the Spanish Gambling Authority is facing calls from political parties to reduce and restrict online gambling advertising targeting Spanish consumers. This week the Spanish Senate heard a cross-party agenda outlining potential advertising restrictions and constraints on national broadcasters, media owners and sporting bodies. Ministers …

Malta based mobile casino operator LeoVegas has launched its new UK multi-content marketing campaign this week, as the operator looks to expand its presence in the UK mobile casino market. LeoVegas UK Marketing Manager Shenlay Amin announced the launch of its TV advert ‘King of Mobile’, which will be displayed throughout major UK TV channels The operator supported the launch …

Gala Coral has announced the appointment of Victoria Reed as Head of Online Bingo. Reed will take over online bingo marketing and operational responsibilities from Alison Digges who has been appointed Gala Coral Brand Director. Reed an industry new comer joins Gala Coral from mobile advertising technology firm Amobee where she headed up marketing for the EMEA region (10 month …

Paddy Power’s Oscar Pistorius ‘Money Back If He Walks’ campaign was deemed the UK’s most controversial advert of 2014. In a list published by the UK Advertising Standards Authority (ASA), the media and advertising watchdog revealed that the Paddy Power advert had received 5,525 complaints. The advert published in March 2014, had received public and media backlash for bad taste …

Betboro, a Curacao-based sportsbook and live betting operator, has announced a new partnership with iGaming affiliate software and digital marketing firm, Income Access. The agreement will see Betboro integrate with Income Access’ affiliate marketing software to provide their advertising partners with a robust set of reporting and marketing tools. Operated by parent company Webmedia Development N.V., which is authorized and …

In the build up to this year’s Cheltenham Festival, Betfair marketing has unleashed its latest multi-content campaign – ‘Tap Tap Boom’. The nationwide campaign which was launched today by Betfair, was created by marketing agency WCRS, and will feature on TV, Digital and press mediums. Betfair’s ‘Tap Tap Boom’ campaign will follow the operator 2014 campaign ‘This is Play”, which …