Coral agrees affiliate partnership with R.O.Eye Media

Manchester based marketing agency R.O.EYE have won a major contract with Coral. The Gibraltar based operator will use R.O.EYE to increase its online presence across its portfolio of betting and gaming brands.

R.O.EYE will oversee the running of Coral Interactive’s affiliate programme, initially across Sports, Poker and Casino games, as the betting company plans to broaden its brand name appeal through carefully sourced affiliates.

Affiliate Manager at Coral Interactive, Sarah Caskie,  said, “Coral Interactive plans to develop its affiliate programme and offer the best service to active players through different online betting platforms. We’ve extended our partnership with R.O.EYE based on custom the agency has previously driven towards the Coral brand – our recruitment target was exceeded by 164% in the first six months and R.O.EYE sustained delivering high results in 2014.

“The agency is extremely receptive to our needs and objectives.“

Founder of R.O.EYE, Mark Kuhillow, said “The scope Coral has for online growth is huge.We will increase our focus on the betting and gaming community, enabling the brand to reach a wider audience and bring further quality affiliates and profitable customers to its betting and gaming portfolio.“