Marketing

The latest marketing news for the gambling industry

Premier League clubs face £90m Asian betting clampdown

SBC News Premier League clubs face £90m Asian betting clampdown

Asian facing football sponsorship  deals by sports betting operators have come under threat from the UK Gambling Commission (UKGC), as it ruled that from August it would grant licences only to operators that are “a British facing business and either currently transact with British consumers or have a clear business plan for doing so” Barclays Premier League football clubs may …

Read More »

Last chance to vote

SBC News Last chance to vote

Today is the last chance to vote for the Betting on Football Awards, being held at the Octoberfest Pub in Fulham on Thursday evening. The title of Best Football Bookmaker is being duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting …

Read More »

Nick ‘The Moose’ Batsford -Tip TV bringing trading & tipping to life

SBC News Nick 'The Moose' Batsford -Tip TV bringing trading & tipping to life

With the recent launch of new financial trading and sports betting programme- Tip TV, Team SBC caught up with the Tip TV founder and CEO Nick ‘The Moose’ Batsford to discuss the programmes format, content and future growth strategy. Nick Batsford has enjoyed a 25-year career in the financial markets, specializing in short-term trading signals.  He has applied his skills both …

Read More »

Has gambling advertising reached its watershed?

SBC News Has gambling advertising reached its watershed?

Today Helen Grant MP described gambling advertising as ‘pervasive’ while announcing a set of measures clamping down on the betting industry, put together as much for enhanced player protection as they have with one eye on next’s year’s General Election. While it obviously isn’t a good sign for the gambling industry (or indeed the TV companies), the government has actually …

Read More »

Euro Partners offers affiliates $5000 finders fee for winner of #bestjob

SBC News Euro Partners offers affiliates $5000 finders fee for winner of #bestjob

Euro Partners’ sportsbook, Titan Bet, is offering one lucky sports fan the chance to fly to Brazil to cover the biggest football tournament on the planet. But there’s also something in it for affiliates – whoever refers the chosen candidate to Titan Bet will be rewarded a cool $5,000. Getting people interested in the position is simple and it’s not …

Read More »

Oasis Glastonbury rumours causes PaddyPower & Ladbrokes to suspend market

SBC News Oasis Glastonbury rumours causes PaddyPower & Ladbrokes to suspend market

Paddy Power and Ladbrokes have suspended wagering on Glastonbury headlining acts, as social media rumours have circulated regarding the reunion of Manchester rock band oasis as headlining act of the festival. Oasis frontman Liam Gallagher tweeted the letters O A S I S, following it up by tweeting OASIS LG. The cryptic tweets led bookmakers Paddy Power and Ladbrokes to suspend betting …

Read More »

Boylesports reveals new in-play website

SBC News Boylesports reveals new in-play website

Irish sports betting operator Boylesports revealed its new sports betting website, which it designed to place in-play sports betting markets at the heart of the customers experience. The operator undertook the new revamp of its online sports betting website, with a view to ease and optimise player journey on sports betting markets. The operator has stated that the design was …

Read More »

Ladbrokes launches BBH ‘Ladbrokes Life’ UK TV campaign

SBC News Ladbrokes launches BBH 'Ladbrokes Life' UK TV campaign

Ladbrokes has launched its first TV campaign under new creative marketing agency Bartle Bogle Hegarty (BBH). The campaign, named ‘Ladbrokes Life’, has been launched in time for the upcoming FIFA World Cup in Brazil looks to promote the operator’s brand and mobile inventory. Ladbrokes has officially terminated its previous UK TV advertising campaign – Ladbrokes Game On which featured popular …

Read More »

Betting on Football feature: A history of shirt sponsorship in football

SBC News Betting on Football feature: A history of shirt sponsorship in football

With the announcement of Manchester United’s record breaking initial £44.75m per year shirt deal with Chevrolet, a time when teams played without commercial association in just their club’s colours seems a world away from the modern game. You needn’t look back far however; it was not until 1977 that the FA lifted their official ban on kit sponsorship and today …

Read More »