Totowinbet signs up with Income Access

Totowinbet, a Malta-based and regulated online gaming brand, has announced that the company has launched an affiliate programme with digital marketing services expert Income Access. The new Totowinbet affiliate programme will be managed using the award-winning acquisition-tracking software of Income Access.

Launched in 2013 and since enjoying strong growth in popularity, Totowinbet, which is regulated by the Malta Gaming Authority, offers players a cross-vertical online gambling experience. The brand’s sports-betting offering features multiple sports, and also features live-betting functionality for major sporting events. The online poker suite is powered by its proprietary poker platform Mythospoker.

Jack Frost, affiliate manager at Totowinbet, commented: “We’re excited to partner with Income Access for the launch of our new affiliate programme. The Income Access software is incredibly reliable and ahead of the curve when it comes to player acquisition via the affiliate channel, especially when their new mobile-tracking solution comes into play.”

Income Access’ mobile tracking tool, which was first unveiled in December 2014, will be an integral element in Totowinbet’s white label. The tool will support the brand’s acquisition of players for its mobile offering.

Nicky Senyard, founder and CEO of Income Access, added: “The new Totowinbet affiliate programme provides affiliates with an important opportunity to target a diverse range of players,” said. “Offering sports-betting, casino, poker and other games as well, Totowinbet lets affiliates cover a lot of bases when it comes to player demographics and maximising the revenue from their traffic.”