Marketing

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

With the English football season starting on the 9th of August, SBC caught up with SkyBet Marketing Director Rob Painter, to discuss football betting sponsorship. In June 2013 SkyBet became the title sponsors of the English Football league, a deal which has seen the SkyBet brand covered through multiple channels. Rob Painter has worked with some of the UK biggest brands as …

UFC Fight Night Dublin proved to be a major coup for bookmakers and TV audiences, with Conor McGregor’s bout becoming the highest rated sports event on 3e. Paddy Power said the series, which returned to the capital’s O2 Arena after a five year absence, was their biggest ever turnover on a UFC event by a country mile, aided by McGregor’s involvement. PR Manager Feilim MacAnIomaire commented: “UFC has been …

Gerry Mcllroy’s fatherly faith paid off at the weekend as he won a £100,000 payout after placing a bet (odds of 500/1) a decade ago on his son, Rory, to win the golf Open title. The £200 bet was placed in 2004 and stipulated that Rory must win the award within ten years. As such there was double delight on …

XLMedia expects to report record revenues from the first half of 2014, a trading update reveals. The digital marketing service provider experienced strong levels of growth in its core channels and from its new media platforms including mobile and social media. Overall performance is in line with market expectations, although strong growth was underpinned by leading Scandinavian markets, as well as …

Betting exchange Betfair is extending its TV advertising campaign into the real world by placing its giant octopus between the fourth green and fifth tee of The Open golf championship at the Royal Liverpool Golf Club. ‘Paul the Octopus’, which made its debut playing table tennis in Betfair’s current This Is Play TV advertising, has been designed in homage to …

West Brom have bolstered their survival chances with a host of shrewd summer signings and sponsorship deals ahead of the upcoming 2014/15 Premier League season. Online sportsbook providers 666Bet and bet365 have been unveiled as premium club partners. The Baggies, who finished one place above the relegation zone in May, announced the partnerships on their official website. 666Bet has been welcomed as the club’s platinum Asian gaming partner. …

Team SBC catches up with igaming industry player acquisition and marketing veteran Tom Galanis, Director of igaming marketing specialists GameOn Marketing, to discuss future impacts and potential blocks with regards to igaming’s marketing value chain. Tom gives insight into how operators will be forced to rethink operations and marketing strategy as new regulations and constraints come into play. Tom Galanis …

  The World Cup in Brazil left bookies feeling bright despite three of the fancied teams making the semi-finals and a lack of shock results as the knock-out stages progressed. Pre-tournament, Mobile betting was expected to be the key battle-ground for operators and the reality was no different.  Ladbrokes’ David Williams believes the main disappointment was England’s failure to capture …

The forthcoming UK Gambling (Licensing & Advertising) Act will come into play from October 1st and may force online gambling operators to obtain a UK gambling license should they wish to continue their partnerships with sports franchises in the nation. This act is being put in place to ensure that all companies who accept bets from customers, or, importantly, market …