Marketing

William Hill PR Director Kate Miller has left the firm to join London based PR and communications firm Golin as Head of UK Media. Miller leaves William Hill after seven years’ service, working for the operator’s in-house public relations team. She has held several managerial positions within William Hills PR department including Head of Media Racing. Miller took the position …

Maxymiser, global specialist in unified customer experience optimisation, has announced the extension of its market leading optimisation solution suite with its latest release. Maxymiser igaming and sports betting customers include Paddy Power, Camelot, iGame, bwin and Betfair. In response to customer demand, specific functionality enhancements include an extension to Maxymiser’s Visual Campaign Builder (VCB) tool so that organisations can now …

William Hill has lined up some of the biggest names in UK sports to raise money for the NSPCC during the Cheltenham Festival 2015 by putting the sports stars racing tips to the test. The William Hill ‘Tipping Challenge 2015′ will invite sports stars such as World Champion boxers Carl ‘The Cobra’ Froch and Ricky ‘The Hitman’ Hatton to pick …

Titanbet.co.uk are giving customers a free £10 bet for every day AP McCoy rides a winner at next week’s Cheltenham Festival. The Festival will be the 19-time Champion Jockey’s last following a glittering career that has seen him triumph in three Champion Hurdles, two Gold Cups, and a Champion Chase so far. To celebrate, Titanbet.co.uk are offering his fans £10 to …

In time for next week’s Cheltenham Festival (Tuesday 10 – Friday 13 March) BetVictor has announced the launch its latest advertising campaign, featuring long time BetVictor mascot Maurice (played by comedian Paul Kaye). BetVictor launched its new multi-content advertising campaign under the guidance of creative advertising agency VCCP, as the operator aims to highlight non-football betting markets. The campaign will …

Racing UK anticipates drama and head to head battles as it has announced the appointment of UK TV talkshow host Jeremy Kyle as the face of its The Festival campaign.  Kyle, a racehorse owner, who has horses with trainers Paul Nicholls and Nick Gifford, will spearhead Racing UK’s marketing campaign around the upcoming Cheltenham Festival (March 10-13). Racing UK broadcasts …

Racing fans can book their ride on day one at the 2015 Cheltenham Festival by having their personal Twitter names embossed on the saddle cloths worn by the runners in the Racing Post Arkle Chase (2.05pm, Tuesday, March 10). Social media users retweeting @RacingPost and #SupportOurJockeys before Friday, March 6 will trigger a £1 donation from Racing Post to the Injured Jockeys Fund (IJF) and Irish Injured Jockeys …

Having recently reviewed its online gambling framework to allow for licensed operators to provide slots play, the Spanish Gambling Authority is facing calls from political parties to reduce and restrict online gambling advertising targeting Spanish consumers. This week the Spanish Senate heard a cross-party agenda outlining potential advertising restrictions and constraints on national broadcasters, media owners and sporting bodies. Ministers …

Malta based mobile casino operator LeoVegas has launched its new UK multi-content marketing campaign this week, as the operator looks to expand its presence in the UK mobile casino market. LeoVegas UK Marketing Manager Shenlay Amin announced the launch of its TV advert ‘King of Mobile’, which will be displayed throughout major UK TV channels The operator supported the launch …

Gala Coral has announced the appointment of Victoria Reed as Head of Online Bingo. Reed will take over online bingo marketing and operational responsibilities from Alison Digges who has been appointed Gala Coral Brand Director. Reed an industry new comer joins Gala Coral from mobile advertising technology firm Amobee where she headed up marketing for the EMEA region (10 month …