Marketing

London Affiliate Conference (LAC ) event organisers  iGaming Business has confirmed the Casino Affiliate Programs (CAP) Network will take the lead sponsorship of the new acquisition zone within the conference show 31st January – 3rd February 2015 Targeting senior marketing executives working within both operator and affiliate brands, the acquisition zone is a premium area within LAC that is focused …

Gibraltar based igaming operator 32Red, has launched its first full Italian marketing campaign with Milan advertising agency Fosbury ADV. The agency has been appointed to launch a multi-content advertising campaign in order to raise brand awareness of 32Red.it gaming services. The first of its Italian TV advertising campaigns was launched on 4 January, promoting its online casino product with a …

MyWinners.com, the only website legally permitted to offer online horse-racing wagering to players in the state of Connecticut, has announced a partnership with Income Access, an iGaming-focused technology and digital marketing services provider. As part of the marketing partnership, MyWinners.com’s new affiliate program will integrate with Income Access’ platform and will be managed by the company’s acquisition specialists, who will …

Ladbrokes has announced that it has reached an agreement with the English Rugby Leagues to become the title sponsor of the Challenge Cup competition. Under the agreement, the competition will be known as the Ladbrokes Challenge Cup. Ladbrokes will work closely with RFL players and personalities in various sponsorship activation initiatives and will also launch the tournament’s inaugural Ladbrokes Player …

Shane Warne announces the departure from 888poker brand as he promotes new Sportingbet Australia TV campaign. Former Australian spin bowler Shane Warne has announced through his Twitter feed that he has parted company with long time sponsor 888poker Sydney today for the test match, then Aussie Millions poker -exciting. FYI I’ve parted ways with 888… http://t.co/pJ8CXk6xJ7 — Shane Warne (@ShaneWarne) …

bwin.party bingo subsidiary Foxy Bingo has unveiled a new brand supported by a website re-launch and multi-content marketing campaign which is set to go live today. The updated design brings a cleaner, crisper feel to the branding while Foxy himself now sports a slicker, hipper look featuring a retro purple two-piece suit. The new look will be featured in a …

From 1 January 2015, Britain’s leading betting companies have committed to carrying prominent new responsible gambling messages on all TV advertising and other forms of advertising online and in betting shops. The messages are part of a campaign led by the  Senet Group, a new independent body set up by William Hill, Ladbrokes, Coral and Paddy Power to promote responsible gambling …

William Hill will donate a total of£18,000 to two charities for every nine-dart finish at the World Championship. Haven House Children’s Hospice and Parkinson’s UK will be the beneficiaries if any players can register the perfect leg at Ally Pally over the Festive period. Haven House is the official charity of the PDC, and provides specialist care for young children with life-limiting …

DerbyJackpot, a New York City-based online real-money horse-racing wagering brand focusing on the regulated US market, has launched an affiliate program with Income Access, a technology and digital marketing company for the iGaming sector. The new DerbyJackpot affiliate program will be powered by the Income Access acquisition-tracking platform and will managed by the company’s in-house team of US affiliate-marketing specialists. …