Marketing

Amaya Gaming has announced two senior management changes to subsidiary operator Rational Group the managing company of PokerStars and Full Tilt igaming brands. The Rational Group senior management appointments see Israel Rosenthal appointed to Chief Operating Officer (COO) and Gino Appiotti assuming the role of Chief Marketing Officer (CMO). The promotions were decided following a management review. Rosenthal takes over …

Sports betting and igaming technology provider OpenBet has launched a new marketing campaign ahead of the 2015 Grand National – ‘One Year. One Platform. One Billion Bets’. celebrates the total number of bets the omni-channel supplier handled last year and has been designed to coincide with the world’s most famous steeplechase, which fuels OpenBet’s busiest day of the year. The one …

Betway has announced an agreement with former England rugby captain Mike Tindall ahead of the 2015 Rugby World Cup. The deal will see the 2003 World Cup winner become a Betway ambassador and help promote the brand through multiple channels. The partnership represents the betting company’s first foray into rugby and Tindall will feature in the firm’s advertising and promotional …

European igaming operator Cherry Gaming has partnered with affiliate and player acquisition specialist Game Lounge to launch Scandinavian focused online casino  SveaCasino.com, forming Cherry Gaming first white-label igaming partnership The new casino features a wide range of top class content from some of the world’s leading suppliers and will be targeting the Scandinavian market. the launch of Sveacasino.com comes after …

NetPlay TV operator of interactive casino brands Jackpot247 and SuperCasino has confirmed that it has extended its broadcast partnership with Channel 5 UK. The new extension to its Channel 5 broadcast slots will continue till 2018. NetPlay TV senior management were pleased to continue its partnership with Channel 5, stating that TV operator was a core part of its unique …

Ahead of this week’s Aintree Grand National (9-11 April), Paddy Power has launched a set of viral videos featuring legendary jockey Ruby Walsh. The viral videos follow Ruby Walsh as he prepares to ride the Grand National. Walsh who comes fresh from winning four Cheltenham Festival races last month, Walsh will be riding Ballycasey who the majority of bookmakers have …

UK focused igaming operator bgo Entertainment has announced that reality TV star, DJ and billionaire heiress Paris Hilton is set to front its new UK TV advertising campaign. Hilton will promote BGO.com online casino services alongside long-time BGO sponsored celebrity Verne Troyer, best-known as Mini-Me from the Austin Powers movies. The operator’s new UK advertising campaign is set to go …

Lotteriinspektionen Sweden’s gambling regulator is set to introduce new policies and measures which will toughen the country’s advertising code with regards to online gambling products. The regulator and the Ministry of Finance have proposed a set of amendments to the nations gambling framework, the ‘Lottery Law’ designed to crack down on unlicensed online gambling operators targeting Swedish consumers. The new …

 Broadcaster Sarah Stirk has signed up with leading online sportsbook Betway as a golf ambassador for the rest of 2015. Stirk has years of experience covering golf for major organisations like Setanta, the BBC and currently Sky Sports. She will provide Betway with exclusive written and video content around the sport’s four majors. With access to the game’s top players, …

bwin.party bingo and games subsidiary Foxy Bingo has launched new UK casino portal FoxyCasino.com. Foxy Casino will offer UK players over 150 popular igaming titles such as Rainbow Riches and Millionaire Genie. The new casino vertical will further offer personalised CRM and VIP rewards to engage top players. Foxy Casino will utilise the popular Foxy Bingo character and brand Foxy …