Marketing

The shortlists have been announced for EGR B2B Awards and Random Consulting, an independent firm dedicated to adding value to a wide range of companies in the global betting and gaming industry, has been nominated as a finalist in three of the most notable Services Categories Corporate Services Provider Marketing and PR Provider Services Rising Star Random Consulting’s lead partners …

Championship football club Blackburn Rovers has confirmed that sports betting operator Dafabet will become its official shirt sponsor for the 2015/2016 English football season. Blackburn Rovers confirmed that the sponsorship agreement is worth seven figures plus bonuses for Rovers and will last a minimum of three years. Dafabet will also become the Lancashire football clubs official Asian betting partner Alan …

Diehard Stoke City fan Sean Ruane has scooped tickets to three of Europe’s most prestigious cup finals after being crowned Britain’s Ultimate Fan. The 49-year-old from Stockton Brook and a friend will now be attending the FA Cup Final, Europa League Final in Warsaw, and Champions League Final in Berlin thanks to Titanbet.co.uk. The online bookmaker set about finding the country’s …

Affiliate and acquisition software Adge which aggregates statistics from more than 500 online gambling affiliate programmes into one cloud-based platform for reporting and analysis, is offering a risk-free 30 day trial for its base level service. Adge was developed over 18 months ago by super-affiliate KAX Media to solve the long-standing problem that affiliates have in dealing with different reporting systems for each of …

Camelot UK, operator of the UK National Lottery, has partnered with marketing optimisation specialists Maxymiser to improve customer experience, user journey and the marketing data insights on Camelot UK’s digital inventory. Operated by Camelot, the National Lottery website is one of the top 10 e-commerce sites in the UK, with over 7 million registered players. “As the National Lottery website …

Betfair has appointed Director of Online Marketing Johnny Devitt as Chief Marketing Officer (CMO). Industry news source EGR Magazine, confirmed the appointment of Devitt who will take over marketing and branding initiatives for Betfair. The operator had created the senior management role following the departure of former Brand Director Mark Ody as Betfair merges online marketing and branding responsibilities under …

Sportsrisq, the sports finance and risk specialist, has appointed Stuart Selby (pictured) as Marketing Director. Selby joins the company – recognised as one of the market leaders in pricing sports, structuring deals and sourcing liquidity – from Tring-based grg OneFee (part of the Grass Roots Group) where he was Marketing Director. Selby enjoyed 11 years at grg OneFee and before that …

Tatts Group’s new sports betting brand UBET has announced three new sponsorships as the newly merged bookmaker looks to extend its marketing coverage in 2015. Tatts Group CEO Robbie Cooke was pleased to announce that UBet had agreed title sponsorships with Adelaide Football Club (Australian Rules football), Melbourne City FC (Soccer) and the V8 Supercars championship Cooke explained to the …

UK licensed online sports betting provider Titanbet.co.uk has pushed on with its UK racing sponsorship drive by agreeing a deal with all-weather racetrack, Lingfield Park Racecourse. The agreement sees Titanbet.co.uk sponsor three of the course’s meetings on Wednesday 29th April, Thursday 30th April and Friday 1st May 2015. Each event has seven races on the card and race-goers will be able to enjoy special sign-up offers and …

Paddy Power has confirmed the appointment of Gavin (Gav) Thompson  as its New Chief Marketing Officer (CMO). Thompson replaces long term CMO Christian Woolfenden who is set to lead the operator’s revamp of its UK and Irish retail betting divisions. Thompson a 20 year marketing veteran with expert knowledge in strategic marketing and brand communications, Gav Thompson has worked with top …