UK focused igaming operator bgo Entertainment has announced that reality TV star, DJ and billionaire heiress Paris Hilton is set to front its new UK TV advertising campaign.
Hilton will promote BGO.com online casino services alongside long-time BGO sponsored celebrity Verne Troyer, best-known as Mini-Me from the Austin Powers movies. The operator’s new UK advertising campaign is set to go live in May and will continue its “Beat the Boss” theme.
bgo Entertainment CEO & Co-Founder Richard Skelhorn commented on the selection of Paris Hilton
“I’m extremely excited to be working with Paris Hilton. She is a huge star, there is no bigger celebrity in gaming and I have always wanted to work with her on bgo. Now we have the opportunity to make it happen. I hope our next TV campaign is just the start of what will be a very successful relationship for both parties. Our recent success after the introduction of Verne and Dan has been incredible. The script we have been working on with Paris is very cool and I hope to increase our exposure and build upon our female player base in particular.”
Paris Hilton stated on her endorsement of BGO.com “I’m pleased to be part of the new bgo.com advertising campaign and to be working alongside Verne Troyer. The project is really exciting, I can’t wait for everyone to see it!”
Hilton has over +13 million followers on Twitter and +6 million fans on Facebook, the Hilton Group family member is one of the worlds most photographed celebrities.