SBC News Voice of the Sports Betting Industry
Ahead of this week’s Aintree Grand National (9-11 April), Paddy Power has launched a set of viral videos featuring legendary jockey Ruby Walsh. The viral videos follow Ruby Walsh as he prepares to ride the Grand National.
Walsh who comes fresh from winning four Cheltenham Festival races last month, Walsh will be riding Ballycasey who the majority of bookmakers have placed at 33/1 odds. Early Grand National odds have placed race horses Shutthefrontdoor and Rocky Creek as favourites for Saturday’s main race.
The first viral video (video content that is designed to be spread by its viewers), sees Walsh jump over a moving vehicle whilst riding a race horse (see video below)
Paddy Power are targeting a strong performance ahead of this year’s Grand National, the operator launched a special UK advertising campaign promoting its each-way payout on the top five finishers at the National, adding additional value for its customers.
UK bookmakers will be hoping for a reversal of fortunes at the Grand National, after enduring heavy losses during March’s Cheltenham Festival. Today payment global provider Worldpay predicted that the 2015 Grand National would break all wagering records for online bookmakers.
Paddy Power Ruby Walsh Viral Video – Grand National 2015
