Marketing

Betway has signed an agreement with World Snooker to become title sponsor of the newly-named 2015 Betway UK Championship. Taking place at the historic Barbican in York from November 24 to December 6, the 2015 Betway UK Championship represents the online bookmaker’s latest foray into snooker sponsorship. The firm recently lent its name to World Snooker’s Shoot-Out tournament and the World Seniors …

The Board of the British Horseracing Authority (BHA) has approved a proposal from the Professional Jockeys Association (PJA) that the Code of Conduct regarding sponsorship of professional jockeys by bookmakers should be relaxed, on a trial basis. Betting operators will now be permitted to sponsor individual jockeys, as opposed to the previous regulation which only permitted sponsorship agreements involving 50 …

Adge, a software as a service which aggregates statistics from online gambling affiliate programmes into one cloud based platform, has doubled its coverage from 250 programmes to nearly 500 since launching in Q4 2014. Adge was soft-launched in 2014 and then taken to the wider market in early 2015 at the LAC and ICE trade shows. Adge was developed over …

888poker has been confirmed as the lead poker room sponsor of the World Series of Poker 2015 (WSOP 2015). The WSOP 2015 which will run from 27 May to 14 July at the Rio All-Suite Hotel Casino is the world’s largest poker tournament. The 888poker brand will be displayed throughout the tournament venue during the poker series, and will receive …

London AIM listed igaming marketing and player acquisition specialist XLMedia published its year end 2014 financial performance recording top line metric growth on all key metrics. A successful 2014, saw XLMedia increase gross revenues by 47% to $50.7 million (FY 2013: $34.5 million). The operator was able to report EBITDA growth of 28% to $17 million (FY 2013: $13.3 million). …

Spain’s gambling regulator the Dirección General de Ordenación del Juego (DGOJ), has pushed forward with amendments to the regulations of advertising and marketing of online gambling products to Spanish consumers. The regulator published amendments for online gambling advertising to be added its existing regulatory framework. Under the new terms all operators will have to market their products in accordance with …

League One football club Leyton Orient FC have dropped online betting operator 666Bet as their official shirt sponsor. The news of the termination of the East London football club’s shirt sponsorship, follows this weekend’s temporary suspension of 666Bet operations by the UK Gambling Commission (UKGC). Leyton Orient released the following statement on its website “Leyton Orient Football Club have terminated …

Cycling’s Tour de France management has confirmed that French sports betting operator Pari Mutuel Urbain (PMU) will not renew its sponsorship of the Tour’s Green Racing Jersey. The sports betting operator has been replaced by Czech car manufacturer Skoda. The announcement of its cancellation brings to an end a historic sponsorship of the Green Jersey by PMU which had sponsored …

Leading bookmaker Coral achieved the highest share of voice on social media versus competitors during the notoriously competitive Cheltenham Festival, the biggest and most important week of the year for UK betting operators. Using the leading social media data analytics platform Crimson Hexagon, Coral have identified that they achieved a 28% share of voice, compared with 16% for Betfair, the …

Australian bookmaker BetEasy is set to re-brand to Crown Bet, as the Matt Tripp operator sets to incorporate Crown Resorts’ brand and online betting services under a joint venture between the two firms. The move sees James Packer’s Crown Resorts enter the (AUS) $13 billion Australian online sports betting market. The online joint venture between the two companies had been …