Marketing

North East football club Sunderland AFC has confirmed that UK licensed betting operator Dafabet will replace food distribution business Bidvest, as official club shirt sponsor for the 2015-2016 Premier League season. The shirt sponsorship sees Philippines’ based Dafabet increase its marketing coverage within English football, as Sunderland AFC joins English football clubs Blackburn Rovers and Aston Villa as Dafabet betting …

SBC begins the month of June by speaking to Qubit CEO & Co Founder Graham Cooke on creating effective, team led data competencies for sports betting and igaming operators. A former Google Product Strategist, Cooke has led Qubit to become a leading business technology in web personalisation and digital insights. Qubit currently is one of the fastest growing digital businesses …

Independent gambling watchdog the Senet Group has announced that it will run a second burst of its TV and online advertising campaign ‘Bad Betty – When the Fun Stops’  from Monday 1 June.  The watchdog aims to remind UK gamblers that betting more than they can afford is a #badbetty and they should pause and think again. “Our research shows that …

Industry affiliate and player acquisition technology provider Income Access has announced the affiliate and partnership program launch of Jumpman Gaming Jumpman Gaming, a Guernsey based online bingo operator will utilise Income Access digital marketing and acquisition technologies for its bingo B2C brand portfolio. Jumpman Gaming will migrate active UK bingo brands Lights Camera Bingo, Showreel Bingo and Elf Bingo onto …

Amaya Inc gaming brand PokerStars has confirmed that FIFA World Player of the Year Cristiano Ronaldo has joined Team PokerStars as a Global Brand Ambassador. The online poker operator will utilise Ronaldo in its global marketing campaigns, as PokerStars looks to maximise its marketing coverage. Ronaldo announced his role with PokerStars via a personal video placed on his Facebook Page, where …

Australian odds betting comparison site Oddschecker AU has felt the wrath of Twitter following its offensive and misogynistic tweet towards Manchester United player James Wilson girlfriend Frankie Barwell. Oddschecker AU tweeted the below message attached to a picture of Wilson and Barwell attending the Manchester United Player of the Year Awards. Far from raising a smile from their followers, the …

Betfair has confirmed that it will undertake a review its European media buying account handled by Havas Media Group agency; Arena. The review of the sports betting operator’s media planning has been called by newly promoted Chief Marketing Officer (CMO) Johnny Devitt. Betfair had created the CMO role for Devitt following the departure of Brand Director Mark Ody, merging the …

Digital marketing and user engagement/optimisation specialist Maxymiser, has announced a set of further extensions to its optimisation suite with update 9.1 which its hopes will boost the performance of its igaming and sports client portfolio which  includes operators Paddy Power, Camelot, iGame, bwin and Betfair Maxymiser 9.1 includes new features that empower marketers to easily personalise customer experiences and also …

US stock car racing league NASCAR has announced a three year exclusive media partnership with fantasy sports operator DraftKings. The partnership will see DarftKings become the official daily fantasy sports partner of NASCAR races, and will further see DraftKings’ brand, tournaments and special promotions throughout NASCAR circuits and race day events. DraftKings have further confirmed that it will develop a …

The Scottish Professional Football League (SPFL) has confirmed that Ladbrokes will become its title sponsor for the next two seasons. The deal announced this morning is believed to be worth £4 million and will see Ladbrokes gain marketing coverage throughout Scottish football’s four professional leagues. SPFL football divisions had been without a sponsor since 2013, when the league was restructured. …