OpenBet launches new campaign to highlight performance ahead of Grand National

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Sports betting and igaming technology provider OpenBet has launched a new marketing campaign ahead of the 2015 Grand National – ‘One Year. One Platform. One Billion Bets’. celebrates the total number of bets the omni-channel supplier handled last year and has been designed to coincide with the world’s most famous steeplechase, which fuels OpenBet’s busiest day of the year.

The one billion sports bets in 2014 contributed to a total 11 billion account transactions and peaked at 32,000 wagers-per-minute during last year’s Grand National on Saturday 5 April 2014.

To celebrate the 2014 performance and success, the London-based company has commissioned a dedicated, animation-based microsite: www.openbet.com/performance. It features a rundown of the 2014 statistics and includes a lighthearted element with tipping on this year’s race, which will be legendary jockey AP McCoy’s last before retirement – if he wins on favourite Shutthefrontdoor.

OpenBet CEO Jeremy Thompson-Hill expects this year’s Grand National numbers will be even higher than 12 months ago, when 11 million bets were processed on the day of the National, following on from a record-breaking Cheltenham Festival last month.

“With an audience of more than 500 million people around the world, and AP McCoy set for his last Grand National, there promises to be more interest than ever in this year’s race. We expect to see that translate to a spike in betting activity,” he said.

“We have been preparing for what looks set to be another record breaking Grand National. Part of this has been reviewing the power and performance of the platform over 2014, which peaked during the National. The campaign is designed to be an engaging way to celebrate our 2014 performance and have some fun with the OpenBet tips and predictions for this year’s big race,” Thompson-Hill added

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