bwin.party bingo and games subsidiary Foxy Bingo has launched new UK casino portal FoxyCasino.com.
Foxy Casino will offer UK players over 150 popular igaming titles such as Rainbow Riches and Millionaire Genie. The new casino vertical will further offer personalised CRM and VIP rewards to engage top players.
Foxy Casino will utilise the popular Foxy Bingo character and brand Foxy to promote its services in the UK. The new casino will be available on desktop and mobile verticals
Foxy Bingo celebrated the launch of its new casino vertical by hosting a celebrity pop-up shop named the ‘Love Shop’. In attendance were UK celebrities Simon Webbe former singer of boy band Blue, reality TV stars Jamie Laing (Made in Chelsea), Marnie Simpson and Aaron Chalmers (Geordie Shore) and Amy Childs (ITV’s The Only Way Is Essex).
Daniel Mahon, Head of Marketing at Foxy Bingo commented on the launch:
“In bringing a defined casino offer to the market, we wanted to ensure we drew on the popularity of Foxy and leveraged the recognition and trust the UK’s leading bingo brand has in such a crowded marketplace.
“We have made a commitment to being mobile first and we are proud to be launching one of the richest mobile casino products out there. We look forward to seeing how current Foxy fans, and the existing Casino market view the product”