Marketing

Finalising its second year in full operations, SBC caught up with Colossus Bets CEO & Founder Bernard Marantelli to discuss his start-up’s progress under changing market conditions. Focusing on in-house product development capabilities, Colossus Bets has released a series of new features and innovations in 2015, marking itself as an effective and unique industry start-up. Marantelli details how his company’s …

William Hill Australia has announced that it has become the first ever betting partner of the Australian Open Tennis Championships. William Hill Australia CEO Tom Waterhouse confirmed the partnership to the media today, as the operator becomes the first betting partner of a tennis Grand Slam tournament. The operator agreed its partnership with Tennis Australia and will work with event …

The first annual Matchbook Traders Conference which took place last week saw sports enthusiasts  from across the globe come together to learn and share their experiences in sports trading, and  support Right To Play who were presented with a cheque of funds raised from ticket sales which has been accepted by Neil Child-Dyer, Partnerships Manager at the charity. With operations in …

The first AffiliateFest event took place on October 12 at London’s Hippodrome Casino and the day succeeded in its aim to provide vital expert advice to those in attendance.  Over 45 key Casino and Sportsbook affiliates took part in the first event – which was organised by Optimal Payments PLC The event was attended by affiliates from all over the …

Betsson AB Group subsidiary Betsafe has been announced as official betting partner of English Premier League leaders Manchester City. Betsafe marketing announced that its brand would be official partner of Manchester City for the team’s core regions. Betsafe’s brand will be promoted throughout the clubs 42,000 Etihad Stadium on match days. Manchester City officials along with Betsafe marketing unveiled the …

GVC Holdings subsidiary Sportingbet has furthered its presence in Greece, by becoming the official betting partner of Euroleague Basketball coverage for the Greek market. Sportingbet marketing agreed terms with Turkish Airlines Euroleague, governing body of Europe’s biggest basketball championship. By becoming Greek betting partner, the Sportingbet brand will be displayed on multi-content throughout Euroleague game highlights for the Final Four …

US sports network ESPN, has lifted its temporary suspension of DraftKings advertising throughout its channels, as all major US sports networks continue to promote fantasy sports services. This weekend the sports network resumed advertising coverage of DraftKings services, despite the operator’s ongoing employee data conflict allegations. ESPN a key partner for DraftKings, had publically announced that it had taken a …

Continuing its senior management restructure under new CEO Jim Mullen, Ladbrokes has announced the appointment of Kristof Fahy as Chief Marketing Officer (CMO). The former William Hill CMO (2010 – 2015), re-joins the betting industry having led Telegraph Media Group marketing for the past six months. Kristof will lead all brand and marketing initiatives for Ladbrokes retail and digital divisions …

European sports betting operator NetBet has furthered its brand presence and coverage within the recently legalised Romanian online betting market, by announcing that it has become official betting partner to Steaua Bucuresti (Steaua Bucharest). NetBet marketing announced that the partnership represented its biggest investment in Romania, with Steaua Bucuresti representing the most followed and biggest achieving club in Romanian football. …