Marketing

European sportsbook operator NetBet has announced the appointment of specialist online gambling marketing agency Dice London as lead for its UK brand campaigns. NetBet who were granted a UKGC operator licence in March, will utilise the Dice London to expand its brand profile within the highly competitive UK betting market. The partnership has seen the launch of UK TV spot …

London AIM listed igaming marketing specialist XLMedia Plc has stated that it is “extremely confident” of hitting 2015 corporate targets as the firm reported a doubling in H1 2015  pretax profits of $13.2 million, up on $4.6million posted in 2014. XLMedia reported that it had recorded an 85% revenue climb to $36.8 million from H1 2014’s $19.9 million. Corporate governance …

Betsson AG brand Betsafe announced today a unique new way for male rugby fans to get involved in the Rugby World Cup  with the chance of winning tickets to the final: The Betsafe Rugby Challenge. The Betsafe Rugby Challenge is a video game with a difference – played not on game consoles or even on smartphones, but on the Captive Media …

Following the introduction of Ireland’s new gambling betting tax framework (implemented 1 August). The Advertising Standards Authority for Ireland (ASAI), has announced a set of new marketing guidelines for gambling advertisers. Targeting brand communications and promotional messaging, the ASAI has stated that betting and gambling advertisers cannot portray gambling as “providing an escape from personal, professional or adult problems such …

State run Swedish gambling operator Svenska Spel has confirmed that it has agreed a six year extension of its sponsorship of the Swedish Hockey League (SHL) with Hockey Allsvenskan.  The new sponsorship extension is valued at SEK 48 Million (£3.3 million), with additional bonuses attached dependent on league media coverage and fan attendance The sponsorship will see Svenska Spel promote its …

Ahead of the start of the 2015 Rugby World Cup (kick-off Friday 18 September), Betfair has announced the appointment of rugby union legends Lawrence Dallaglio (former England captain) and Keith Wood (former Ireland captain) as its new ambassadors. Fierce rivals on the rugby pitch, Dallaglio and Wood will knock heads once more, as they debate the tournaments hottest topics and …

European fantasy sports operator BET4THEBEST has announced the appointment of former England and Tottenham Hotspurs midfielder Jermaine Jenas as its brand ambassador for season 2015/16. Jenas one of the new pundits of BBC Football will promote the skill based fantasy sports product, which has launched recently in the UK market. The Bet4theBest concept allows contestants to bet on a range …

UK sporting promoter Matchroom sports has announced that bookmaker Dafabet will be the Title Sponsor of the 2015 World Cup of Pool, to be hosted from 22-27 September at York Hall Bethnal Green (East London). Dafabet will head sponsorship of the 32 two-man team pool championship which is celebrating its tenth year. England are current defending champions, having become the …

Celebrating its 13th year in operations, popular sports betting comparison portal OLBG (OLBG.com) has announced the launch of its first ever nationwide UK TV advertising “Let’s Beat the Bookies”. The sports betting portal will promote its betting tips app, which is amongst the most popular in the market with over 500,000 downloads and a 90% 4 star user rating. The …

Former England and Newcastle United captain Alan Shearer has today signed a season-long deal with leading bookmaker Coral to become the company’s first-ever football ambassador. The acclaimed former-footballer turned media-pundit, will write a weekly blog for Coral on the hot topics and big stories in football, as well as making personal appearances at Coral events and engaging in customer-facing social …