William Hill Australia CEO Tom Waterhouse confirmed the partnership to the media today, as the operator becomes the first betting partner of a tennis Grand Slam tournament.
The operator agreed its partnership with Tennis Australia and will work with event broadcaster Channel 7, via an exclusive media rights package with television and digital coverage.
The agreement includes sponsorship of the Emirates Australian Open Series, comprising of the Hopman Cup in Perth, the Brisbane International, Apia International Sydney, Hobart International and the World Tennis Challenge in Adelaide, all official lead-in events to the first Grand Slam of the year.
Tom Waterhouse commented on the agreement
“We are extremely proud and excited to be the first official betting partner of a Grand Slam.
“William Hill and the Australian Open is the perfect match. Both brands are among the most respected, innovative and technologically advanced in the world in our fields and we are looking forward to a long and successful partnership.
“We will continue to extend our vast product range to include the ability to live stream matches and bet In-Play, with the focus to remain on bringing the most unique, engaging and relevant experiences to all tennis fans,” Waterhouse said.