Marketing

Paddy Power has strengthened its marketing operations by appointing Sarah Ellis Davies as its Director of Marketing Innovations. Davies the former lead for marketing innovation of O2/Telefonica’s European and international operations, joins Paddy Power marketing under the new guidance of CMO Gav Thompson (appointed April 2015). Davies will be charged with leading Paddy Power’s marketing and brand strategies on new …

Tweets from three bookmakers have been banned for breaching Advertising Standards Authority (ASA) age restrictions by featuring a photo of American golfer Jordan Spieth. Coral, Bet365 and Totesport all sent tweets featuring a photo of the then 21-year-old Spieth in relation to the US Open. ASA officials  challenged whether the ads were irresponsible and breached the code because they prominently …

Delegate attendance for the Berlin Affiliate Conference and the Financial Partners Expo, which took place last week, was up a phenomenal 37% compared to last year. Feedback from both delegates and exhibitors was that the event surpassed all expectations. Michael Iranyi, Director of Marketing Services at William Hill said: “Participating in the Berlin Affiliate Conference was a great experience. The …

Australian gambling operator Tabcorp is seeking a new marketing chief, as CMO Michael Smith announced that he had left the company following just 10 months in the leadership role. Smith a former telecoms marketing senior executive for Optus and Singtel, confirmed to Australian Media news source Mumbrella, that he had chosen to leave the operator stating “it had not been …

Curacao/Malta licensed online bookmaker Pinnacle Sports has appointed former Mecca Bingo Head of Digital Marketing Harry Lang as its new Marketing Director. Working from Pinnacle’s London office, Lang will be charged with leading the bookmaker’s European marketing and brand initiatives. Lang has prior industry marketing experience having worked as Head of Games Marketing for bwin.party Entertainment (2012 -2014) and as Principal Brand …

William Hill has this morning announced that it will extend its title sponsorship of the Scottish Cup for a further four years. The sponsorship extension sees the bookmaker surpass the eight-year mark as sponsor of the football tournament, which sees all levels of professional Scottish football participate. Agreeing terms with the Scottish FA, William Hill governance further announced that it …

  The papers reckon an England footballer is going to come out as gay. Fancy a bet on who it’ll be? #gayfootballer https://t.co/HiYCE1MCfA — Win Cash Live (@wincashlive) October 27, 2015 Interactive betting operator “Win Cash Live” (subsidiary of Lean Forward Ltd) has sparked controversy by offering a market on which “England International footballer will come out as gay” The …

Gala Coral has announced the launch of its new revamped Coral Bingo website, which will be further supported by a month long TV advertising campaign. The new Coral Bingo website which will be compatible on all digital formats, will feature exclusive games content including Coronation Street Bingo and Bingo lotto products. Additionally the revamped bingo room will support Gala Coral …

Major eSports organisation Fnatic, the home of six professional competitive gaming ds to traditional media giants are realizing that eSports is more than a stand-alone and temporary phenomenon.” He continued: “The business, consumer and technology trends that are driving the explosive growth of eSports are reshaping digital media as a whole and accelerating the inevitable disruption of the tra teams, …