Marketing

A major social media campaign with the hashtag #gamblesmart is being launched by gambling watchdog Senet Group on Friday, 13 November. The three-week campaign targets young men with shareable, humorous online content to highlight and promote responsible gambling behaviour such as setting limits, never gambling when angry and never betting more than you can afford.  The work will build on …

Ladbrokes marketing has been forced to pull down an email campaign featuring Manchester United Dutch footballer Memphis Depay. Memphis Depay (22) image was used in a ‘Don’t Miss Out – Money Back’ email promotion by Ladbrokes. The UK Committee of Advertising Practice (CAP) branded the advertisement as ‘irresponsible’, since it featured an image of a athlete aged under 25 attached to …

Advertising watchdog, the Australian Association of National Advertisers (AANA) is set to launch a discussion paper addressing concerns regarding the promotion and marketing of gambling products to national consumers. The discussion paper would cover gambling across racing and sports betting, gaming and other casino games, along with lotteries and scratchcards. The AANA’s paper, follows this week’s announcement that New South Wales …

Four time world Super Middle Weight Champion Carl ‘The Cobra’ Froch has been announced as partypoker’s new brand ambassador. With Froch on-board as ambassador, partypoker announced that it would be giving 99 poker players the chance to knock the champ out and win a share of $100,000 Furthermore Froch unveiled partypoker’s new tournament schedule for the ‘partypoker Power Series’, with …

The start of the X Factor has prompted Ladbrokes to set up its Christmas number one market, with the show’s main protagonists at the head of the market when it comes to landing 2015’s coveted chart spot. Louisa Johnson is the current favourite at 9/4, while Che Chesterman (8/1) and Anton Stephans (10/1) are also in the top five of …

Paddy Power has strengthened its marketing operations by appointing Sarah Ellis Davies as its Director of Marketing Innovations. Davies the former lead for marketing innovation of O2/Telefonica’s European and international operations, joins Paddy Power marketing under the new guidance of CMO Gav Thompson (appointed April 2015). Davies will be charged with leading Paddy Power’s marketing and brand strategies on new …

Tweets from three bookmakers have been banned for breaching Advertising Standards Authority (ASA) age restrictions by featuring a photo of American golfer Jordan Spieth. Coral, Bet365 and Totesport all sent tweets featuring a photo of the then 21-year-old Spieth in relation to the US Open. ASA officials  challenged whether the ads were irresponsible and breached the code because they prominently …

Delegate attendance for the Berlin Affiliate Conference and the Financial Partners Expo, which took place last week, was up a phenomenal 37% compared to last year. Feedback from both delegates and exhibitors was that the event surpassed all expectations. Michael Iranyi, Director of Marketing Services at William Hill said: “Participating in the Berlin Affiliate Conference was a great experience. The …

Australian gambling operator Tabcorp is seeking a new marketing chief, as CMO Michael Smith announced that he had left the company following just 10 months in the leadership role. Smith a former telecoms marketing senior executive for Optus and Singtel, confirmed to Australian Media news source Mumbrella, that he had chosen to leave the operator stating “it had not been …