Marketing

Betway has added champion jockey Richard Johnson to its list of distinguished brand ambassadors. Johnson a runner-up to AP McCoy an astonishing 16 times in the British Jump Jockeys’ Championship , has signed a deal to become lead spokesperson for Betway for the upcoming 2015/16 National Hunt season. The 38-year-old jockey has ridden nearly 2,900 winners in his career and is currently …

Fantasy sports operator DraftKings has announced its first statement of intent for the UK market, by confirming that it has sealed an exclusive three-year relationship with the NFL’s International Series in the United Kingdom. The DraftKings brand will be promoted throughout NFL International Series games, which will take place at London’s Wembley Stadium. Season 2015/16 matches taking place in London …

Mecca Bingo (Rank Group), has retained the services of Havas UK as its lead PR agency. The online and land based bingo operator will continue to use Havas client services to increase its brand coverage and facilitate its media and corporate communications. Mecca Bingo marketing revealed that it had chosen to renew with Havas, following the agency’s work on its …

Online sports and casino brand NetBet is hoping to help the home of World Rugby break the sound barrier this Saturday with England’s tournament future on the line against Australia. The brand has hired DICE London to garner fan support and raise the noise level to record breaking heights with its #makesomenoise campaign. Tests during this year’s Six Nations Championship showed that the …

Online financial trading platform BuzzTrade (buzztrade.com) has signed a two-year deal with FC Porto to become the club’s official online trading partner, it announced today (Thursday). The agreement secures BuzzTrade a significant branding presence at the stadium on LED hoardings, media boards, and in hospitality areas. It will also benefit from premium space and visibility on the prestigious club’s website …

Northern & Shell UK lottery subsidiary The Health Lottery has announced that it has re-launched its affiliate marketing programme with igaming marketing and player acquisition specialist Income Access. The launch of the Health Lottery affiliate channel, will see the operator in-house acquisition team utilise Income Access’ tracking and reporting partnership platform. New and existing affiliates and marketing partners will be …

NetBet continues to expand its UK brand marketing presence by announcing the launch of its London Black Cab campaign, designed to drive up brand exposure of recently launched NetBet.co.uk. For the campaign NetBet marketing has partnered with UK taxi advertiser London Taxi Advertising, the campaign has been managed by new marketing agency Dice London, who were appointed by the operator …

Unibet has announced the launch of new campaign “Luck is No Coincidence”, which will air across the operators core markets this October. The campaign produced by UK creative agency Signal aims to detail Unibet’s unique marketing insight features which are aimed at creating a better customer experience for its sports betting markets. ‘Luck is no coincidence’ has been tested in Unibet’s core market …