SBC News Voice of the Sports Betting Industry
Betsson AB Group subsidiary Betsafe has been announced as official betting partner of English Premier League leaders Manchester City.
Betsafe marketing announced that its brand would be official partner of Manchester City for the team’s core regions. Betsafe’s brand will be promoted throughout the clubs 42,000 Etihad Stadium on match days.
Manchester City officials along with Betsafe marketing unveiled the partnership to the media today, Omar Berrada, Commercial Director of City Football Marketing
“Betsafe is one of the most innovative gaming companies in the industry and our shared commitment to ensuring fans have an exciting match day experience makes them an ideal partner for the club,”
“We look forward to working with Betsafe to provide fans with even more unforgettable football experiences with both our Men’s and Women’s teams.”
Martina Brynielsson, Global Brand Manager for Betsafe, said: “This is our first sizeable foray into partnerships in the UK and we’re over the blue moon to be working with Manchester City FC – we couldn’t start with a better partner.
“Manchester City is a powerhouse around the world, a leader in its industry and perfectly embodies our brand’s ‘in it to win it’ mentality.
“With one of the largest fan bases and average attendances in the country, this exciting partnership provides Betsafe with the perfect platform to engage football fans with our unique offering.”
