SBC News Voice of the Sports Betting Industry
The first AffiliateFest event took place on October 12 at London’s Hippodrome Casino and the day succeeded in its aim to provide vital expert advice to those in attendance. Over 45 key Casino and Sportsbook affiliates took part in the first event – which was organised by Optimal Payments PLC
The event was attended by affiliates from all over the world looking to get the unfair advantage to take their business to the next level and was aimed at undiscovered talent within the industry. AffiliateFEST is aimed at those bubbling under the top tiers who were eager to absorb industry expertise to help them break through.
Nick Garner, head of new entertainment brand Oshi! Kicked off the day’s speeches as he underlined the importance of seo and search for helping businesses rise to the top in this ‘winner takes all’ industry. Other speakers included, Hilary Stewart-Jones of DLA Piper followed up by outlining the legal challenges facing affiliates in the current and future climate, Fintan Costello from Revenue Engineers, Evan Hoff from Venture Capital firm Velo Partners as well as Phil Fraser, founder of WhichBingo.com one of the UK’s largest bingo portals. Additional expert advice came from Paul Reilly of MediaSkunkWorks, and James Gregory (Founder of Fast Rank) who made his event debut divulging secrets around SEO tactics and strategies that should not be ignored.
Lee-Ann Johnstone , Director of Affiliates , Optimal Payments PLC, who created and produced this event said “ AffiliateFEST was a huge success not only for us, but for our sponsors (Go Wild, Hippodrome, Buffalo Partners to name a few) as well as a collaboration of media partners who support the same cause. The aim: to come together , facilitate growth and change in the iGaming Affiliate industry . The event was created to provide support to affiliates looking to expand their business , access knowledge and support to get to the next level. Collaborating together , we have created a platform that will continue to promote growth in this channel)”
The day’s events were followed by an evening of entertainment at the Hippodrome Casino including a Sit n’ Go Poker Tournament featuring Luca Pagano Director of Marketing at Optimal Payments PLC and all time EPT #1 in the money and final tables.
The result is that AffiliateFEST will be held again in 2016, to continue support within the iGaming Affiliate Community, so watch out for the next intake of delegates to benefit your business!
