SBC News Voice of the Sports Betting Industry
Sportlobster will give fans the chance to win one million Euros this summer as it launches the €1 million Euros Predictor, which challenges consumers to predict the exact outcome of Euro 2016.
Competitors will need to predict the 16 teams that will progress from the group stage, including their position, and then the teams progressing from each knock-out game from the second round through to the outcome of final to win the €1,000,000.
Sportlobster is also offering cash prizes for fans who reach each stage with a full set of correct bracket predictions, from €250 for an accurate last 16 to €100,000 for the correct final match-up. The competition is available on the Sportlobster app or free to download, and the prizes are some of the biggest ever for free-to-enter competitions in the UK.
Sportlobster will be working with former England football stars including Michael Owen and Sol Campbell, who will be offering consumers insight on the tournament and how to complete the Predictor. The company are also partnering with Trinity Mirror to drive awareness of the competition through advertising solutions, native articles and social media activity.
Andy Meikle, co-founder and CEO of Sportlobster, said: “The Sportlobster €1 million Euros Predictor will offer the biggest prize on the market – a truly life-changing sum of money. To put it into perspective, at the start of the season, fans who bet ten pounds on Leicester winning the Premier League would have won £50,000.
“With Sportlobster, fans have the chance to win one million Euros without paying a single penny. Our users will also be able to compete in match-by-match Prediction Leagues keeping friendly rivalry alive to the final kick of the tournament.
“Sportlobster is the only platform that enables social interaction between fans whilst they are fully immersed in rich, personalised sports content and data. The new navigation for the app will streamline the user experience and make it even easier for fans to find the latest news, scores and updates that are important to them.”
