SBC News Tabcorp reviews media planning & buying account

Tabcorp reviews media planning & buying account

Screen Shot 2016-05-25 at 21.39.17
Claire Murphy – Tabcorp

Australian marketing news sources have reported that Tabcorp has called out for a review of its media planning and buying account as the operator looks to restructure its marketing division.

Tabcorp will review its partnership with long-term incumbent OMD Australia, who have acted as its media planning lead for the past twenty years.

It is understood that Tabcorp management carried out a review of its marketing operations, with three potential media agencies being asked to pitch their services.

The review comes following Tabcorp’s appointment of Claire Murphy as new Chief Marketing Officer in March, replacing Mike Smith who departed the gambling operator  last November.

Marketing news sources report that the Australia gambling giant is seeking to centralise its marketing functions for core business units including its sports betting and keno divisions. Recently Tabcorp awarded its AUS $10 million programmatic buying account to Australian independent agency Atomic 212

Tabcorp undertakes its media planning assesment, as the firm’s marketing division also faces further coverage competition from heavily backed European bookmakers’ targeting the Australian betting market.

As yet Tabcorp marketing has not commented on its pitch process.

Check Also

SBC News Tabcorp posts €385m losses in H1 of compound AUS challenges

Tabcorp posts €385m losses in H1 of compound AUS challenges

Tabcorp has accrued corporate losses of AU$636m (€385m) as detailed in the interim 2023/2024 accounts …

SBC News VRC, Tabcorp & Nine to grow Melbourne Cup in new broadcast deal

VRC, Tabcorp & Nine to grow Melbourne Cup in new broadcast deal

The Victoria Racing Club (VRC), Tabcorp and Nine Entertainment (Nine) have formed a broadcast, media …

SBC News RWA: ‘Sensible’ regulations lead to safer gambling in Australia

RWA: ‘Sensible’ regulations lead to safer gambling in Australia

In the face of mounting pressure to raise the standards of safer gambling in the …