Marketing

The latest marketing news for the gambling industry

Celtic FC scores ‘biggest ever’ Scottish football shirt sponsorship with Dafabet

SBC News Celtic FC scores ‘biggest ever’ Scottish football shirt sponsorship with Dafabet

Philippines and Isle of Man based online betting operator Dafabet has secured Scottish football’s ‘biggest ever’ shirt sponsorship deal with Celtic FC. Dafabet marketing agreed a four-year sponsorship terms with The Bhoys, and will see its brand co-promoted on the Celtic 2016/17 jersey with Irish cider brand Magners (Dafabet to feature shirt front, Magners on jersey back). Celtic governance was …

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Unibet announces title sponsorship for inaugural PDC event

SBC News Unibet announces title sponsorship for inaugural PDC event

Unibet have announced that they will be the title sponsors of September’s inaugural PDC Champions League Darts event, live on the BBC from Cardiff. The eight-player tournament will see the PDC make history with its first tournament broadcast live by BBC Sport, following a new deal which was announced in February 2016. The Unibet Champions League will take place on September …

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Paddy Power Betfair seeks to merge advertising accounts

SBC News Paddy Power Betfair seeks to merge advertising accounts

The Irish Independent reports that recently merged Paddy Power Betfair (PPB) will look to cut one of its media agencies. Seeking further corporate alignment between Paddy Power and Betfair assets, PPB governance is reported to want to merge its entire + £40 million advertising account under the control of one lead agency. PPB will review its marketing planning and buying …

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Betfair relaunches ‘Back Yourself’ campaign for the 2016 London Marathon

SBC News Betfair relaunches 'Back Yourself' campaign for the 2016 London Marathon

Betfair has relaunched its successful ‘Back Yourself’ campaign to mark the 2016 London Marathon.  As such anybody taking part should visit the site as it offers runners the chance to win money for their charity by betting on themselves to hit their target time. The site will be open to all participants from Wednesday 20th April until Saturday 25th April. There’s …

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Roberto Carlos joins planetwin365 as brand ambassador

SBC News Roberto Carlos joins planetwin365 as brand ambassador

Brazilian football legend and former Real Madrid superstar Roberto Carlos has signed a three-year agreement to become brand ambassador for the European gaming brand planetwin365 in Spain. After recently launching online operations in the Spanish market, the Austrian-Maltese bookmaker is joining forces with the 42-year-old, considered one of the best left backs in football history. Apart from advertising rights for …

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Ladbrokes launches new football campaign with The Moment

SBC News Ladbrokes launches new football campaign with The Moment

Ladbrokes have unveiled a series of new commercials to mark the climax of the football season and UEFA Euro 2016. The campaign, which breaks this weekend (16th April), features Ladbrokes ambassador Chris Kamara alongside Scottish football legend Ally McCoist in a parody of the world of football punditry. Scripted by comedy writing duo Ivor Baddiel and Phil Kerr, the commercial …

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