iGB Affiliate has announced the launch of its new website. The online resource, which can be found at www.igbaffiliate.com, will act as a multi-platform hub to connect and educate the industry. The website will collect iGB Affiliate’s magazines, directory, articles, videos and webinars in one place, providing users with a central destination for all their affiliate industry needs. As part …
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Non-League clubs are being invited to take part in the second season of Marathonbet’s Non-League Challenge, the competition that saw Wealdstone FC scoop a considerable £10,000 last season. The challenge, which is now open to a whopping 140 clubs from tiers five to seven, tasks teams with performing the best goal celebration in lower-league football. The inaugural campaign has been …
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Coral has agreed to become title sponsor of the World Snooker home nations series, in a deal which covers the three remaining events of 2016-17. The remainder of the Coral Home Nations Series will comprise the Northern Ireland Open, Scottish Open and Welsh Open. The bookmaker was also the title sponsor of the series’ opener, the English Open, which took place …
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Digital Fuel Marketing has established Digital Fuel Innovations (DFI), a new entity that will focus on content, technology, development, and products for the sports, racing and betting sector. As part of the launch, DFI will manage the relationships between Chroma Sports and wagering operators. Based in Sydney, and with offices in Melbourne, Hong Kong, London and Brighton, DFI will aim …
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32Red has announced that leading jockeys Jamie Spencer, Bryan Cooper and Paddy Brennan have joined the company as racing ambassadors. Starting today, the jockeys will provide insight and analysis on both their rides and the big races, with daily blogs throughout the major flat and national hunt festivals. Each of them will wear 32Red-branded race apparel to support 32Red’s sponsorship …
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Betfair marketing has announced the launch of its new online casino TV advertising campaign ‘Ready!’. The new campaign is Betfair’s first TV casino advert in over two years. The TV spot was developed by Paddy Power Betfair (PPB) lead creative agency Lucky Generals, with Cole Paviour of Unit 9 Films directing the advert. Announcing the launch of ‘Ready!’, Betfair marketing …
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Arena Racing Company (ARC) has announced the brand new Northern Stayers series in association with Sun Bets, which is designed to support grassroots jump racing in the North of England. The Sun Bets Northern Stayers Series will consist of eleven qualifiers across ARC’s Northern jump racecourses, before a final worth £20,000 at Newcastle on Saturday 18 March 2017. The first race …
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WantMyBet, the UK based social network for football betting, has signed a distribution deal with the Cardinal House Group to target mobile users in Asia and Oceania. The partnership is a strategic move by both companies to take advantage of the booming overseas interest in European, particularly English football which is at an all time high. The Premier League’s Director of Communications Dan Johnson said …
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Sun Bets, the sports betting website powered by Australian gambling giant Tabcorp, has been confirmed as the new sponsor of the Mile division in the 2016-17 All-Weather Championships. Sun Bets joins fellow Authorised Betting Partners, 32Red and Betway, as category sponsors in the competition. The 2016-17 All-Weather Championships will run from Thursday 27th October through to Finals Day at Lingfield …
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Three members of the Leicester City Premier League title winning team swapped their football boots for hockey sticks, as they took on Team GB hockey goalkeeper Maddie ‘Mad-dog’ Hinch in the BetStars Hockey Shootout Challenge at the Foxes’ training ground. Danny Simpson, Marc Albrighton and Christian Fuchs were joined by two members of Team GB’s gold medal winning hockey team, …
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