Sun Bets confirmed as new All-Weather Championships sponsor

Tim Reynolds, Sun BetsSun Bets, the sports betting website powered by Australian gambling giant Tabcorp, has been confirmed as the new sponsor of the Mile division in the 2016-17 All-Weather Championships.

Sun Bets joins fellow Authorised Betting Partners, 32Red and Betway, as category sponsors in the competition. The 2016-17 All-Weather Championships will run from Thursday 27th October through to Finals Day at Lingfield Park on Good Friday, April 14. With a total prize fund of £1 million, Championships Finals Day is the richest all-weather race card staged in Europe.

Tim Reynolds, Sun Bets Head of PR, said: “As a new online betting operator, we are delighted to be working with Arena Racing Company and investing in sponsorship within British Racing through the All-Weather Championships.

“They have proved a great success in recent years, and we look forward to being part of another exciting season of racing and the £1 million Finals Day on Good Friday at Lingfield Park.”

David Leyden Dunbar, Arena Racing Company (ARC) Group Director of Partnerships, said: “We are really excited to welcome Sun Bets as Category Sponsors of the All-Weather Championships. Innovation is at the heart of what ARC does, and the All-Weather Championships were devised to raise the quality and prestige of all-weather racing which is being achieved.

“Sun Bets have a new and exciting brand, and we think it is an excellent fit with the All-Weather Championships which are a clear example of what can be achieved in British Racing when we embrace new ideas and fresh thinking.”

Be Wiser Insurance has also been announced as the ‘official partner’ of the All-Weather Championships, and will get on-course branding across ARC’s four all-weather racecourses. The opportunity to be part of the All-Weather Championship will enable Be Wiser Insurance to reach new audiences against the backdrop of an exciting sporting championship.

Andrew Dunkerley, Be Wiser Insurance Marketing Director, said: “We’re thrilled to be the official insurance partners of the All-Weather Championship, which has become hugely popular over the winter months. The audiences at the racecourses, and the television coverage, provide the perfect opportunity to increase awareness of the Be Wiser brand and the breadth of products we offer.”

Check Also

ARC acquires Central Park ahead of Greyhound racing makeover 

Arena Racing Company (ARC) has moved to expand its UK greyhound racing stadia portfolio, having …

Scientific Games’ OpenSports finds more success at Grand National

Scientific Games has broken its records again in 2021, this time at the Grand National …

Katie Walsh says times are changing for racing ahead of Grand National

In two separate marketing releases, UK sports betting operators Betway and Coral spoke to former …