WantMyBet, the UK based social network for football betting, has signed a distribution deal with the Cardinal House Group to target mobile users in Asia and Oceania.
The partnership is a strategic move by both companies to take advantage of the booming overseas interest in European, particularly English football which is at an all time high.
The Premier League’s Director of Communications Dan Johnson said last year that Asia and Oceania account for 339.5 million viewing households out of the total 725 million globally.
The commercial opportunities created by this fanbase have not been lost on Premier League clubs, Asian broadcasters or it seems UK football betting start ups. WantMyBet enables people to find, share and bet on football predictions. The new localized mobile app will mix the new users with the existing UK audience. This will create a more global community of football fans whilst still allowing users to connect to their local sports betting brands.
The platform engages fans with relevant user created content, creating a social network that is inherently viral. The free site helps fans form opinions and connects them to betting brands, with the best odds, without ever having to leave the platform.
WantMyBet is currently fundraising its second investment round, and this deal with Cardinal has the potential to vastly expand its brand awareness.
Olly Joshi, CEO at WantMyBet commented: “Australasia represents a third of the €40bn+ global iGaming market. This deal gives WantMyBet massive exposure to this market and we are excited at the potential for exponential growth”.
Graham Martin, Chairman at Cardinal House Group added: “We are always looking at new and innovative ways to engage our mobile audience. This deal makes perfect sense for us. WantMyBet gives us the perfect mix of sticky and social content our customers will enjoy, but also allows for direct routes to new revenues”.