Marketing

The latest marketing news for the gambling industry

Industry told to take ‘immediate steps’ to clean up bonus promotions

Copyright: skycinema / 123RF Stock Photo

Operators will need to take ‘immediate steps’ to comply with consumer protection law or face enforcement action, after a joint investigation between the Competition and Markets Authority (CMA) and the Gambling Commission into bonus promotions. The CMA report states gambling firms must “stop unfair online promotions that trap players’ money,” with changes now having to be adopted across the sector. Three operators have …

Read More »

ESSA publishes 2017 suspicious betting figures

ITF - Copyright: luckybusiness / 123RF Stock Photo

ESSA has announced figures detailing a total of 266 cases of suspicious betting being reported to relevant authorities in 2017, following a Q4 tally 114 alerts. The international betting integrity body has published its annual integrity report for 2017, in which it lauds the year as its “most challenging and yet productive to date.” Tennis and football continue to constitute …

Read More »

The Stars Group promotes Christopher Coyne to Group Marketing lead

SBC News The Stars Group promotes Christopher Coyne to Group Marketing lead

Toronto TSX-listed online gambling firm The Stars Group Inc has confirmed the promotion of Christopher Coyne to the leadership position of Group Chief Marketing Officer (CMO) with immediate effect. Coyne has previously served as Chief Customer Officer (CCO) since September 2017, joining The Stars Group executive team from Australian casino & leisure operator Crown Resorts Ltd, where he served as …

Read More »

UKGC invites comments on its gambling proposals

Copyright: ruigsantos / 123RF Stock Photo

The United Kingdom Gambling Commission (UKGC) has invited comments on its proposals “to make gambling more fair and open,” at the same time as welcoming a new report by Citizens Advice. Consumers, gambling businesses, stakeholders and members of the public are all able to voice opinions on proposed changes, related to marketing and advertising, unfair terms, and complaints and disputes. …

Read More »

ESSA links up with RFU for English rugby protection

Copyright: wavebreakmediamicro / 123RF Stock Photo

The Rugby Football Union (RFU) has announced that it has signed a Memorandum of Understanding (MoU) with international sports betting integrity body ESSA. Through this new link up, English rugby is set to be protected from potential match manipulation and sports betting breaches. Under the terms of the agreement the RFU, a member of the UK Sports Betting Integrity Forum …

Read More »

Ladbrokes – Social Responsibility will drive new Scottish Football sponsorship

SBC News Ladbrokes - Social Responsibility will drive new Scottish Football sponsorship

Ladbrokes marketing has vowed to place social responsibility at the forefront of its renewed Scottish Professional Football League (SPFL) sponsorship. The bookmaker has been the title sponsor of the SPFL since 2015, and yesterday confirmed that it had renewed the partnership for a further two seasons of Scottish football, in a deal reported to worth £5 million. As lead SPFL …

Read More »

The Jockey Club welcomes National Express onboard

SBC News The Jockey Club welcomes National Express onboard

National Express has signed a three year ‘Official Coach and Bus Partner’ agreement with The Jockey Club. This deal will see the UK’s largest coach operator provide dedicated services across the United Kingdom, direct to all major events in The Jockey Club’s racing calendar. As part of the new service, it’s promised that it will “provide customers with drop off …

Read More »

Badminton governing body strengthens integrity strategy

Copyright: byjeng / 123RF Stock Photo

The Badminton World Federation (BWF) is to embark on a partnership with Genius Sports, with the ultimate goal of protecting its various competitions from the threat of match fixing. As part of the long term integrity agreement, Genius Sports is to be provide Badminton’s world governing body with its bet monitoring system. Detailing the multitude of benefits the BWF are …

Read More »