Marketing

Matchroom Boxing has announced that 32Red.com will sponsor Ricky Burns’ world title fight night in Glasgow and the first WBC Cruiserweight title defence for Tony Bellew in Liverpool. Both fights are live on Sky Sports, and will take place during the next fortnight. Ricky Burns puts his WBA Super-Lightweight belt on the line this Friday against the Ricky Hatton trained …

It was announced last night that Betway has become the main sponsor of one of esports’ most established organisations Ninjas in Pyjamas, better known as NiP.  This is the second partnership between a classic sportsbook operator and an esports team; Fnatic and Dafabet have had a partnership in place since October 2015.  The ‘high six figure’ deal will see the Betway …

Ahead of the start of the Ryder Cup (30 September) at Hazeltine National Golf Club (Minnesota), Paddy Power has unveiled Piers Morgan as Team USA’s chief cheerleader. Launching Paddy Power’s latest viral marketing campaign. the controversial TV presenter and Daily Mail columnist has declared his love for Uncle Sam following the UK’s decision to leave the European Union. Morgan an …

Malta-based industry affiliate marketing software provider NetRefer, will power Paddy Power Betfair’s (PPB) combined affiliate program, as the FTSE 100 betting operator continues to merge its marketing operations. NetRefer is currently the affiliate marketing platform and provisions provider to both Paddy Power and Betfair. The move the will see NetRefer deliver PPB a ‘Unified Performance Marketing’ platform. PPB unified affiliate …

European betting operator Tipbet has announced that it has become Official Betting Partner and Premium Sponsor of the German easyCredit Basketball Bundesliga (easyCredit BBL) for season 2016/2017. With the German BBL basketball 2016/17 season having started on Friday 23 September, Tipbet secures its high visibility partnership furthering its brand presence within German sports. Tipbet marketing confirmed that as a Premium …

Rank Group subsidiary Mecca Bingo will launch its new high coverage UK marketing campaign with TV personality Louise Redknapp. Redknapp who is currently appearing on BBC’s ‘Strictly Come Dancing’ (series 14), will front Mecca Bingo’s new ‘We Know the Feeling’ UK nationwide campaign which will launch on multiple advertising formats. Updating the market, Mecca Bingo stated that the high-visibility campaign …

188BET has signed a contract extension to remain as Official Main Sponsor of Wigan Warriors Rugby League for the 2017 season. The extension will see the 188BET logo displayed on the front of Wigan’s match and replica shirts for the second consecutive season. 188BET first appeared on the shoulder of the Wigan shirt in 2010. Due to the early confirmation …

Australian gambling operator Tabcorp has confirmed that its online betting subsidiary Tab.com.au has signed a multi-year partnership with the UFC, becoming its official Australian wagering partner. Tabcorp marketing secures the partnership ahead of the UFC returning to Australia on 27 November for ‘Fight Night Melbourne’ Luke Rockhold vs Jacare Souza 2. As a UFC sponsor, the Tab.com.au brand will get …

European bookmaker Betway has announced that it has secured its second ‘landmark’ Belgium football partnership, by agreeing terms with the Royal Belgian Football Association (Belgian FA) to sponsor the ‘Croky Cup’ the country’s principal cup competition. The Croky Cup (Belgian Cup) which begins its first round of matches tonight, sees all levels of Belgium football compete in a knockout competition. …

188BET has agreed a new 50-race partnership with Jockey Club Racecourses, which will include sponsorship of the Grade 2 Haldon Gold Cup at Exeter in November, the Grade 2 Old Roan Chase at Aintree in October and the whole card for this Saturday’s Prelude Hurdle Day at Market Rasen. The sponsorship will run from this month until January 2017, with …