Goodboy, an educational Christmas game for children, was crowned the winner at the second edition of Recreativos Franco’s Game Weekend. Developed by a group of young people aged 23 to 39, Goodboy is a game where children communicate with Santa Claus, who defines the number of sweets they need to unlock each present. A parents’ management application then displays different …
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BetVictor has announced a new partnership deal with Fresh8 Gaming, the ad-tech company specialising in the sports betting industry. This partnership demonstrates BetVictor’s ongoing commitment to providing its customers with a simple and intuitive betting experience. Utilising the new technology will enable all targeted adverts to be delivered to players across any market or sport, and across any BetVictor platform. …
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Christmas came early for a lucky BetVictor customer over the weekend, the lucky punter won over £223,000 from a 20-fold football accumulator. The 26 year-old BetVictor customer from Suffolk won £ 223,145.65 from a £5 bet at odds of 41,548/1. On top of his initial winnings, the punter was paid an additional £15,405.14 as part of BetVictor’s ongoing Price Promise …
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Sun Bets has signed a three-year deal to sponsor the Grade One Stayers’ Hurdle at the Cheltenham Festival. The 2017 race will take place on the third day of the festival (March 16), which is also St Patrick’s Day. First run with its current race conditions in 1972, the Sun Bets Stayers’ Hurdle will revert to its original title after being …
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Australian gambling operator Tabcorp has been found guilty of illegally luring punters to open new accounts via a promotion published both online and in the newspaper. The promotion, published in August 2015, offered bonus bets and other rewards as inducements. The company was brought to court because it is illegal for bookies to publish ads tempting NSW residents with inducements …
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The customisable odds comparison site from bettingexpert has marked the first in a series of planned expansions by going live with a German language version. SmartBets, which launched in June and was recently named Best New Affiliate Product at the SBC Awards, will announce four new language versions in January 2017. It allows punters to create a tailored dashboard around …
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Besides pushing forward the products of their gaming partners, affiliates should not forget about promoting their own product, according to LeoVegas. In the latest edition of the mobile gaming operator’s Affiliate Academy, LeoVegas explains how affiliates can increase traffic to their website and hence increase sales numbers. The simple equation is that by having more visitors to your page, you …
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Paddy Power has put former UKIP leader and Brexiteer Nigel Farage in as a 14/1 shot to land the Time Person of the Year award. Farage has been shortlisted for Time Magazine’s prestigious award alongside the likes of US President-elect and new best friend Donald Trump, and pop music queen Beyonce. Each year Time Magazine gives the title to the person, group, …
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Issuing a market update industry player acquisition and marketing specialist Catena Media has confirmed that it has agreed to acquire UK affiliate website Casinouk.com and all related assets for a sum of £10.6 million. Updating investors, Catena leadership stated that the acquisition would enhance the firm’s services and coverage within the lucrative UK online gambling sector. All Casinouk.com assets will be …
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BetVictor has today announced the completion of its brand refresh, which has seen it unify its entire product offering over a number of months. The idea behind the project was to ensure the firm’s customers are given the same quality experience across all of its channels, in line with the brand’s core message, to guarantee a simple, intuitive and relevant …
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