Marketing

1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas. It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience. The …

The 2017 Champion of Champions Snooker tournament is to receive a new title sponsor following an agreement between 188BET and Matchroom Sport. This year’s competition, due to take place at Coventry’s Ricoh Arena from Monday 6 – Sunday 12 November, is the latest addition to 188BET’s sport sponsorship portfolio, adding to recent deals with 2017 Champion Jockey Silvestre De Sousa …

The Hong Kong Football Association (HKFA), in collaboration with Sportradar, has hosted a week long integrity programme for players and officials across the territory. An official partner of HKFA, the programme has been developed and run by Sportradar, with a particular focus being placed on educating and protecting players from potential match fixing approaches. HKFA CEO Mark Sutcliffe said: “As …

Heavyweight Sport, one of the shortlisted companies in the Marketing Agency of the Year category for this year’s SBC Awards, has launched a new content production division. ‘Pound-For-Pound’ is to be operated as an in house creative studio, with a particular focus to be placed upon digital content and video production. The new division is to be headed up by …

Italian football giants Juventus, the 35 time champions of Italy, has agreed a regional sponsorship deal with Asian online betting firm F66.com. The three year deal will run until 2020, with part of the agreement giving F66.com use of the Turin club’s brand and image for the promotion of its services in Asia, with the exception of China, Vietnam and …

Best Odds Marketing has entered a partnership with McBride Racing, the Irish operator of online sports betting brand MintBet. The UK based digital marketing consultancy, which focuses on the iGaming and retail betting sectors, are to manage MintBet’s online marketing and affiliate programme promotions, ahead of its official launch. Thomas McBride, Head of Marketing at MintBet, said: “We’ve partnered with …

LeoVegas.com has been helping to build a bridge between Norfolk based sports outfits Leicester Tigers and Norwich City. The Swedish mobile gaming and sports betting operator is the shirt sponsor of City and official betting and gaming partner of the Tigers. They presented England internationals Ben and Tom Youngs, fellow Tigers Will Evans and George Catchpole and development talents Harry …

12BET has secured another association with a sport played successfully across Asia, after being recognised as an official partner of this year’s World Taekwondo Grand Prix and World Para Taekwondo Championships (19-22 October). The partnership between GB Taekwondo and 12BET was arranged by Sport Collective, a UK based sports marketing agency, for an event which will see the best Taekwondo …

Ladbrokes has been announced as the new sponsor of the Welsh Champion Hurdle, which takes place at Ffos Las Racecourse on Saturday 21 October. Revived by the West Wales racecourse in 2011, last year’s edition saw it shift from its traditional February schedule to a new October date, with a victory for Philip Hobb’s Garde La Victoire. This year’s feature …