Marketing

Updating the market, European sports betting operator Unibet (Kindred Group Plc), has moved to revamp its flagship ‘By players, For Players!’ tagline launching a new ‘fully integrated’, multi-vertical advertising campaign. The new ‘By players, For Players!’ campaign, was launched throughout multiple Unibet markets this October, with the advert making its UK debut during the England vs Slovenia World Cup on …

GVC Holdings’ sports betting subsidiary Bwin has extended its existing partnership with European sports broadcaster Eurosport (Discovery Networks) becoming the lead sponsor of all its Bundesliga coverage. Agreeing on sponsorship terms, Bwin will boost its coverage across all Eurosport Deutschland channels, becoming the principal sponsor of Bundesliga Friday, Sunday and Monday night football matches on Eurosport’s HD network. Further to …

European online bookmaker Unibet (Kindred Group Plc) has confirmed that it has secured a 3-year deal to become the ‘title sponsor’ of the Professional Darts Corporation (PDC) Premier League. The bookmaker extends its relationship with the PDC expanding its existing darts sponsorship portfolio which includes; the Unibet European Championship, the Unibet World Grand Prix, the Unibet Champions League of Darts …

Industry marketing and player acquisition agency TAG Media, has launched a new ‘Paid Social’ division to assist its partners with greater strategic planning and media buying capabilities. The division will be led by Tom Schurch as Head of Paid Social. A seasoned media buying and digital planning specialist Schurch joined the London-based agency this June to help build new agency …

Updating the market, sports betting platform and systems provider SBTech has confirmed the appointment of Jake Pollard as new Communications & Content Director. Pollard joins SBTech’s senior management team from industry corporate events’ organiser and news publisher iGaming Business (Clarion Gaming), where he led group editorial as Head of Content & Intelligence. Richard Carter, CEO of SBTech, commented on the …

Betcart.com, the leading sportsbook brand in the BCourt Group, has agreed a multi-year deal to become the Official Betting Partner for Real Madrid C.F. Dave Gal, CEO for Betcart, has credited this year’s Betting on Football conference at Stamford Bridge with providing the platform to negotiate a “landmark deal” with the now 12-time European champions. The operator will get “significant …

Updating the market, 188BET has informed that it will continue to be the lead shirt sponsor of English Super League club Wigan Warriors. 188BET marketing informs that it has secured a one-year extension as principal sponsor and betting partner with the Greater Manchester rugby league side. The online betting operator became the shirt sponsor of Wigan Warriors in 2016, having …

August and September have been turbulent months for the betting sector, in which stakeholders see themselves placed at the top of political maelstrom following a number of high-profile social responsibility and advertising failures. The industry’s wider perception and relationship with governing bodies would dominate discussion during Betting on Sports 2017 CEO panel. Panel Moderator Vahe Baloulian, CEO of BetConstruct, set the …

The UK Advertising Standards Authority (ASA), upheld complaints made regarding Paddy Power’s controversial ‘always bet on black’ advertising campaign in the build up to the recent Floyd Mayweather and Conor McGregor bout. The Paddy Power promotional campaign followed up the bookmaker’s decision to pay out on Mayweather three days before the fight took place. The campaign was endorsed by the …

All of the panelists on the rugby focused session at Betting on Sports agreed that there is an ‘education process’ needed to drive more betting activity for the sport. Nick Bentley, Senior Editor for Opta, said that there is a “lack of insight into what’s available in rugby and what data is out there to power the different channels for betting”. …