Marketing

The UK Advertising Standards Authority (ASA) has reprimanded the Health Lottery over complaints made relating to a Facebook post on January 22 of this year. Amongst the lengthy post was the statement “Up to £500K can be won every week That’s 5 draws per week each with up to £100K jackpot,” claims which complainants challenged were misleading. Responding, the Health …

Operators will have to extensively alter their bonus terms and conditions if they are to avoid being taken to court by the Competitions & Markets Authority (CMA). Speaking at the Gambling Commission’s Raising Standards Conference 2017 yesterday, CMA Project Director George Lusty outlined key areas where operator behaviour has to change. Lusty identified six areas of particular concern: Opaque terms …

Italian betting firm Gruppo SISAL has selected industry data and software provider Betgenius as the lead marketing programmatic partner for its flagship Matchpoint Italia subsidiary. The marketing partnership will see Betgenius data and insights technologies enhance Matchpoint digital acquisition campaigns, optimising player targeting, messaging and promotions. Moving forward, the Matchpoint brand will integrate Betgenius’ industry-specific programmatic media trading desk, which …

Floyd Mayweather has announced a partnership with Wild Poker, a casino adventure game by Playtrex and Hero Digital Entertainment. Integrated into the game as both a character and a presenter, Mayweather commented: “As soon as I saw Wild Poker, I knew I wanted to become part of it. “I’m constantly asked to put my name on stuff, but Wild Poker …

Sky Bet has announced a new five-year headline sponsorship deal with the English Football League (EFL), strengthening its responsible gambling strategy in the process. The deal, which will run until the culmination of the 2023/24 season, will represent a 20% year on year increase from 2019/20 on the current deal. Richard Flint, CEO of Sky Betting and Gaming, said: “We’re …

Leading industry affiliate Better Collective continues to be recognised as one of Denmark’s fastest growing and most dynamic enterprises, having secured its seventh consecutive Børsen Gazelle Award. Developed by Danish business publication Børsen, the Gazelle Awards recognise the nation’s fastest growth enterprises, who have displayed consistent value for investors and stakeholders. The impressive places Better Collective amongst an elite small …

The ‘Godfather of Metal’ Ozzy Osbourne has signed a deal with Metal Casino, the self confessed “biggest, boldest and most hardcore online casino on the planet,” to become both a brand ambassador and part owner of the company. Launched in August of this year Metal Casino promises it’s players a harder rush through the use of the edgiest games, and …

Kenyan sports betting operator, SportPesa has agreed a five-year deal to become an official partner of Football Manager. As part of this innovative partnership, SportPesa will receive in-game advertising during match simulations and dual-branded content will appear on the operator’s growing social media channels. Speaking about the partnership, Shaun Simmonds Head of Marketing for SportPesa said: “We’re thrilled to finalise …

The UK Gambling Commission (UKGC) has set out a new three-year five-point plan, to build on its previous work and help shape a well-regulated gambling market. With 63% of people having gambled within the last year, the strategy states that “the risks are changing and evolving and the industry needs to move farther and faster to address them. A well-regulated …

Racecourse Media Group (RMG) has been awarded a fresh two year worldwide production and distribution contract by Meydan Group. The agreement will encompass the full horseracing seasons at Meydan Racecourse, which began on November 9 and culminates on March 31 with the US$30m Dubai World Cup, the world’s richest day’s racing. Frank Gabriel Jr, Executive Director of Racing at Dubai …