Seeking to amplify its European market profile, leading Kenyan bookmaker SportPesa announces that it has become the lead/title sponsor of the ‘Racing Point’ Formula 1 team. The move sees SportPesa, confirm early 2019 rumours that the bookmaker was seeking to become the first title-related betting sponsor of a F1 Team, following the sport’s governance lifting restrictions on betting sponsorships and …
Read More »
As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …
Read More »
New guidelines published by the Advertising Standards Authority (ASA) have urged gambling operators to use “all the tools available to them on a social network platform” to prevent their ads from targeting children. Published with the aim of protecting children from online gambling, the 17-page report insisted that this includes both ad targeting facilities provided directly by the platform, and …
Read More »
12Bet continues to strengthen its association with the martial art of Taekwondo, confirming that it will sponsor the sport’s flagship World Championships in Manchester, 15-19 May 2019. Partnering with event organiser GB Taekwondo, 12Bet confirms that it will act as an official partner of the ‘World Taekwondo Championships – WTC 2019’, the first time that the martial art will host …
Read More »
FTSE250 bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news source CampaignLive has revealed that William Hill governance will call for an evaluation of the firm’s media planning and buying strategy, currently managed by long-term incumbent Vizeum UK. …
Read More »
The National Council on Problem Gambling (NCPG) has boosted its bid for increased public awareness through the appointment of Deanna Wilken, MA, as Communications Manager. Keith Whyte, Executive Director for the NCPG – an advocacy organisation for individuals and families experiencing problem gambling and gambling addiction – said that Wilken will “build on the existing structure” to improve communication across …
Read More »
Everton’s principal partner SportPesa has strengthened its relationship with the Premier League, after becoming an official partner of the club’s charitable arm. The multifaceted deal alongside Everton in the Community will see funding be provided for the long-standing ‘Imagine your Goals’ programme, which provides five football therapy sessions each week, supporting over 200 people. This initiative offers those living with …
Read More »
Parimatch has unveiled mixed martial arts (MMA) superstar Conor McGregor as its new brand ambassador. The Irish fighter will collaborate on promotional content and consumer activations after signing a two-year endorsement deal with Parimatch across the CIS region and Cyprus. The signing builds on Parimatch’s strong brand presence in MMA after the operator became the UFC’s official betting and wagering partner for …
Read More »
Optimove has announced the launch of iGaming Pulse, an industry benchmark platform for the gaming sector which enables operators to assess their overall performance against industry-wide key performance indicators. The free-to-use platform helps operators to gain a clearer understanding of how their KPIs compare against the rest of the industry, broken down by geography and game type. This type of …
Read More »
Arsenal FC, a three-time winner of the Premier League title, has welcomed BetConstruct into its “family” of Official Partners. BetConstruct, a developer of gaming and betting technology with development, sales and service centres around the world, has confirmed that it will use this new ‘Official Partner’ status to increase brand-awareness of its services, all of which are on show for …
Read More »
SBC News Voice of the Sports Betting Industry