Spanish gambling group Codere SA has launched its latest multi-channel marketing campaign, promoting fair and honest terms of play between its online services and customers. The campaign titled ‘Respetamos a los Ganadores’ (translation: We Respect our Winners), refreshes Codere.es existing marketing partnership with Real Madrid FC. Taking a new creative direction, the Codere advert features Real Madrid Stars’ Lucas Vazquez, …
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New Swedish outlook sees Betsson appoint Garbergs Stockholm as new brand lead
Gearing up for the re-regulation of the Swedish online gambling market (in-bound for January 2019), online gambling group Betsson AB has confirmed the appointment of Stockholm advertising agency Garbergs as its new creative and brand marketing lead. Last week, Betsson Chief Strategy Officer Peter Zäll confirmed to Swedish media that Garbergs had begun work on a number of Betsson multi-channel …
Read More »Stickyeyes: Industry SEO specialist gears up for #bosweek
In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …
Read More »Tempobet becomes Fulham’s latest signing
Tempobet has confirmed a deal to become the UK betting partner of Premier League newcomers Fulham. The West London side has made a string of high-profile signings this summer after their dramatic promotion to the top flight via the Play-off Final at Wembley. The ambitious plans of Slaviša Jokanović’s side have now been matched by the capture of international operator …
Read More »Harry Whittington on-board with Betdaq as brand ambassador
Betdaq has unveiled its latest brand ambassador, with grade 1 winning National Hunt trainer Harry Whittington aligning himself with the online betting exchange brand. Under the terms of the partnership Whittington is to provide content on a weekly basis to Betdaq’s multi-sport content site, betdaqtips.com, which will see its customers offered a unique insight “into one of the UK’s most …
Read More »ASA upholds “irresponsible” Gala Interactive ad
The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …
Read More »Betclic shows home support for Top-14 Bordeaux Begles
European online betting group Betclic has confirmed that it has become the official betting partner of French Top-14 rugby union side Union Bordeaux Begles (UBB). Confirming its latest sponsorship, Betclic marketing details that it will show its home support for ‘Girondins rugby’ backing l’UBB. In 2018, Betclic governance chose the city of Bordeaux as its new headquarters, relocating staff from …
Read More »BetVictor lands advertising first at Stratford-upon-Avon
At tomorrow’s meeting at Stratford-upon-Avon racecourse, BetVictor will become the first ever gaming company to appear on an industry-first LED fence advertisement. The announcement comes after Stratford Racecourse sponsor BetVictor agreed a partnership with Priority Sports Marketing, the marketing agency tasked with managing the project. An animated graphic of the BetVictor logo will appear on the final fence on the …
Read More »PMU appoints Antoine Levan to lead rebrand
French state-owned racing operator Pari Mutuel Urbain (PMU) has announced the appointment of Antoine Levan as new Marketing Director. Levan joins PMU leadership, from French household appliances manufacturer Conforama where he held the position of Director of Marketing & Communications (2016-2018). Furthermore, Levan serves on the Board of Directors for French media/advertising trade body ‘Le Club des Annonceurs’. Confirming the appointment …
Read More »Windsor and Eton introduce #dothefrankie challenge
Windsor and Eton Brewery has announced a new link-up with QIPCO British Champions Day, which will give customers and landlords of pubs around London and the Thames Valley a chance to win tickets to “Britain’s richest ever race-day”. The promotion, which is to run over the course of the next six weeks, requires customers to upload a picture of themselves …
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