SBC News Voice of the Sports Betting Industry
1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas.
It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience.
The Curacao licensed sportsbook, in association with Interregional Sports Group (ISG), has developed a package relating to its in-event branding.
As part of the agreement 1XBet will be featured in all match graphics, idents and virtual goal mat advertising across every live Serie A game, on all platforms, that are broadcast in the regions covered in the terms of the deal.
In addition 1Xbet will have extensive use of on and off-line assets, and will launch activation programmes alongside the league in each of its territories.
Eugene Baranov, 1XBet’s Director for Development of International Partners, said: “This is the first major association, we have agreed with. We are delighted it is with such a huge and internationally regarded competition as Serie A.”
This comes after news last month that 1XBet has reached an agreement with EvenBet Gaming, allowing the online gaming software developer’s poker product to be integrated into its casino and sportsbook offering.
EvenBet’s turnkey poker offering gives multi-functional performance, and is updated on a weekly basis in order to ensure state of the art design and innovation.
