Marketing

The latest marketing news for the gambling industry

SportPesa “thrilled” with new Football Manager partnership

SBC News SportPesa "thrilled" with new Football Manager partnership

Kenyan sports betting operator, SportPesa has agreed a five-year deal to become an official partner of Football Manager. As part of this innovative partnership, SportPesa will receive in-game advertising during match simulations and dual-branded content will appear on the operator’s growing social media channels. Speaking about the partnership, Shaun Simmonds Head of Marketing for SportPesa said: “We’re thrilled to finalise …

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Racecourse Media and Meydan Group’s in new production and distribution deal

SBC News Racecourse Media and Meydan Group's in new production and distribution deal

Racecourse Media Group (RMG) has been awarded a fresh two year worldwide production and distribution contract by Meydan Group. The agreement will encompass the full horseracing seasons at Meydan Racecourse, which began on November 9 and culminates on March 31 with the US$30m Dubai World Cup, the world’s richest day’s racing. Frank Gabriel Jr, Executive Director of Racing at Dubai …

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Out of play… Squawka in danger of going out of business

SBC News Out of play... Squawka in danger of going out of business

Popular football analysis and news website Squawka (Squawka.com) is fighting to stay in business, as it’s reported that its senior management team is in current discussions with administrators. Last week, Co-founder Leo Harrison tweeted that he was hopeful that Squawka could remain in business, further stating that there was a ‘real possibility of finding a solution’. Regarding the news @Squawka …

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No Country for Affiliates… Belgium warns of tougher digital advertising code

SBC News No Country for Affiliates... Belgium warns of tougher digital advertising code

Belgium market online gambling affiliates have been warned that they may become the next targets of the governments new stricter advertising code on gambling services. Last October, the Belgian Chamber of Representatives (De Kamer) approved a mandate for a new advertising standards code focusing primarily on gambling promotional standards. The new code is set to introduce an outright ‘all-vertical ’ban …

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AS Roma gains official Asian regional betting partner

Copyright: ultrakreativ / 123RF Stock Photo

Italian football club AS Roma has announced a new commercial partnership with Asian online betting company KB88.com. Under the terms of the agreement the Philippines based brand will become the club’s official regional betting partner, although the length of the deal was not disclosed. Luca Danovaro, Chief Marketing Officer of AS Roma, said: “This is a new and important partnership …

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For the Players: Mr Green lines up first darts sponsorship deal

Darts - Copyright: sergign / 123RF Stock Photo

Mr Green will celebrate the launch of its first darts based sponsorship later this month with a series of associated price boosts and social media promotions. The operator has agreed a title sponsorship deal with the Professional Darts Corporation (PDC) for ‘The Mr Green Sport Players Championship Finals’, which takes place in Somerset from 24-26 November. Following a series of …

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Betsafe offering memorable experience alongside big punching Bellew

SBC News Betsafe offering memorable experience alongside big punching Bellew

As Tony Bellew looks to repeat his heroic victory over David Haye in their much-anticipated rematch, Betsafe is supporting Bellew on his journey by offering one fan the chance to be a part of Bellew’s ring-walk on fight night. World champion Bellew is a key part of Betsafe’s expansive sponsorship portfolio, the Evertonian is joined by Conor McGregor, Manchester City, Sam …

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