The ‘Godfather of Metal’ Ozzy Osbourne has signed a deal with Metal Casino, the self confessed “biggest, boldest and most hardcore online casino on the planet,” to become both a brand ambassador and part owner of the company. Launched in August of this year Metal Casino promises it’s players a harder rush through the use of the edgiest games, and …
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SportPesa “thrilled” with new Football Manager partnership
Kenyan sports betting operator, SportPesa has agreed a five-year deal to become an official partner of Football Manager. As part of this innovative partnership, SportPesa will receive in-game advertising during match simulations and dual-branded content will appear on the operator’s growing social media channels. Speaking about the partnership, Shaun Simmonds Head of Marketing for SportPesa said: “We’re thrilled to finalise …
Read More »UKGC outlines fairer and safer gambling strategy
The UK Gambling Commission (UKGC) has set out a new three-year five-point plan, to build on its previous work and help shape a well-regulated gambling market. With 63% of people having gambled within the last year, the strategy states that “the risks are changing and evolving and the industry needs to move farther and faster to address them. A well-regulated …
Read More »Racecourse Media and Meydan Group’s in new production and distribution deal
Racecourse Media Group (RMG) has been awarded a fresh two year worldwide production and distribution contract by Meydan Group. The agreement will encompass the full horseracing seasons at Meydan Racecourse, which began on November 9 and culminates on March 31 with the US$30m Dubai World Cup, the world’s richest day’s racing. Frank Gabriel Jr, Executive Director of Racing at Dubai …
Read More »Out of play… Squawka in danger of going out of business
Popular football analysis and news website Squawka (Squawka.com) is fighting to stay in business, as it’s reported that its senior management team is in current discussions with administrators. Last week, Co-founder Leo Harrison tweeted that he was hopeful that Squawka could remain in business, further stating that there was a ‘real possibility of finding a solution’. Regarding the news @Squawka …
Read More »No Country for Affiliates… Belgium warns of tougher digital advertising code
Belgium market online gambling affiliates have been warned that they may become the next targets of the governments new stricter advertising code on gambling services. Last October, the Belgian Chamber of Representatives (De Kamer) approved a mandate for a new advertising standards code focusing primarily on gambling promotional standards. The new code is set to introduce an outright ‘all-vertical ’ban …
Read More »AS Roma gains official Asian regional betting partner
Italian football club AS Roma has announced a new commercial partnership with Asian online betting company KB88.com. Under the terms of the agreement the Philippines based brand will become the club’s official regional betting partner, although the length of the deal was not disclosed. Luca Danovaro, Chief Marketing Officer of AS Roma, said: “This is a new and important partnership …
Read More »For the Players: Mr Green lines up first darts sponsorship deal
Mr Green will celebrate the launch of its first darts based sponsorship later this month with a series of associated price boosts and social media promotions. The operator has agreed a title sponsorship deal with the Professional Darts Corporation (PDC) for ‘The Mr Green Sport Players Championship Finals’, which takes place in Somerset from 24-26 November. Following a series of …
Read More »Betsafe offering memorable experience alongside big punching Bellew
As Tony Bellew looks to repeat his heroic victory over David Haye in their much-anticipated rematch, Betsafe is supporting Bellew on his journey by offering one fan the chance to be a part of Bellew’s ring-walk on fight night. World champion Bellew is a key part of Betsafe’s expansive sponsorship portfolio, the Evertonian is joined by Conor McGregor, Manchester City, Sam …
Read More »1XBet enters partnership with Italy’s Serie A
1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas. It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience. The …
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