Marketing

Global sports betting site, Betway has announced that it has initiated the search for a new creative agency, following the conclusion of its seven-year partnership with Above+Beyond. The new agency will start in summer 2018 on a long-term, multi-million-pound contract. It will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new …

Lothar Matthäus, the most experienced player in FIFA World Cup history, has taken the football coverage on LeoVegas to a new level ahead of this summer’s tournament in Russia. The former midfielder, who captained West Germany to victory in the 1990 World Cup final in one of 25 appearances spread over five tournaments, has completed his first month as brand …

Malta-based online casino operator Videoslots (Videoslots.com), has announced that it has agreed on a title naming partnership with Valletta United Water Polo Club. The agreement will see, the Maltese water polo club officially renamed ‘Valletta Videoslots United’, for the remainder of its sporting season. Furthermore, The Videoslots logo will also appear prominently on the club’s social media channels and on …

A new campaign to be launched on International Women’s Day is set to challenge global gender bias. Uniting Kindred Group, through the Unibet brand, and London based creative agency FCB Inferno and titled #queenrules, it aims to start conversations regarding gender bias and equality. Representing a new way to play cards, and utilising a special deck where Queen outranks King, …

The International Tennis Federation (ITF) has announced an extension of its partnership with Sportradar, as it seeks to strengthen its integrity protection measures. As part of the fresh deal the sports betting solutions provider will use a fraud detection system, designed to monitor betting patterns across more than 50,000 ITF Pro Circuit tennis matches. Carsten Koerl, Sportradar Founder and CEO, …

Online betting exchange Matchbook (Matchbook.com) has further supported its ongoing 0% commission on racing wagers campaign, by announcing Joseph O’Brien and Bryony Frost as new brand ambassadors. In time for Cheltenham 2018, Matchbook marketing details that it has signed two of racing’s fast-rising stars, who will match the betting firm’s ‘ambitious trajectory’. Bryony Frost, 22, has been a revelation in her …

The Competition and Markets Authority (CMA) has launched a further investigation into gambling firms withdrawal procedures. Detailing “enforcement action” being launched against a “number of online gambling firms,” concerns have been raised regarding unfair obstacles that may be placed in the way of people withdrawing their money, whether that be part of promotion or not. In its statement the CMA …

Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brand ambassador in a deal that will run for the whole of 2018. Pirlo, who will feature in 1xBet advertising campaigns and take part in marketing events, made this announcement on his Facebook page: “I’m glad to announce my ambassador partnership with 1xBET …

The European Court of Justice (CJEU) has ruled that the Hungarian requirement to have an offline casino, in order to be sanctioned to offer online casino games, is a “clear violation of EU law.” In a case regarding EU-licensed and regulated operator Sporting Odds, the CJEU had been asked whether the freedom to provide services, under Article 56 of the …

MansionBet has been announced as the title sponsors of the World Pool Masters, as the tournament celebrates a quarter of a century. Returning to Gibraltar after a successful tournament last year, the 25th annual event, set to be broadcast live on Sky Sports, takes place between March 2-4. Karel Manasco, CEO of Mansion, said: “We are always looking at platforms …