SBC News Voice of the Sports Betting Industry
Skybet part of BSkyB group has been confirmed by the English Football League Association as the official title sponsors of the Football League. From 2013/14, The Football League’s flagship competition will be titled ‘The Sky Bet Football League’, with its three divisions being titled ‘The Sky Bet Championship’, ‘Sky Bet League 1’ and ‘Sky Bet League 2’.
This new deal sees Skybet replace UK gas and energy supplier N-Power as main sponsors of the Football Leagues. The sponsorship deal with the Football League, represents Skybets first exclusive offline sponsorship agreement. Skybet are the UK’s fastest growing sports betting operator, currently fourth in the market in terms of wagering revenue and number of customers.
By sponsoring the Football League Skybet are looking to increase awareness of its igaming product range and technology services, such as Skybet mobile betting and tablet applications.
Greg Clarke, the Chairman of The Football League commented “I am delighted to welcome Sky Bet to working with The Football League and its clubs. This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season.”
Richard Flint, MD of Sky Bet, commented:“Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide. The strength of our technology supported by a trusted brand that is part of the fabric of football means we’re ideally placed to add to the match-day experience of fans.”
Today’s announcement, sees Skybet extend their coverage and brand association in English football. Last month Skybet were announced as official shirt sponsor of English Championship team – Leeds United. Skybet have confirmed that with the Sponsorship of the Football League, they will be adding extra player promotions and value to their Football League Markets. In addition the Skybet marketing team will also be featuring special promotions where players will be able to win Football League match day tickets and free bets.
