Marketing

We are delighted to announce that we are sponsoring the CONIFA World Football Cup in London this summer. Find out more: https://t.co/YqcwIPpOab pic.twitter.com/IkIhkIl2mm — Paddy Power (@paddypower) March 21, 2018   Paddy Power has become the lead sponsor of the ‘CONIFA – World Football Cup 2018’ tournament, which will be hosted in London (31 May – 10 June). CONIFA, the …

Matched betting service Profit Accumulator has fallen fowl of the Advertising Standards Authority (ASA), with four issues being investigated and all being upheld. With a total of three complainants, the first issue related to a pair of reviews left on the www.matchedbettingcentre.com and www.matchedbettingbasics.com websites, claiming the Profit Accumulator service was superior to that of rival site OddsMonkey. Brought forward …

Online gaming company K8 has announced that they are to sponsor the 2018 Supreme Pool Series, encompassing all events between May and December. With a £16,000 prize pot for each event, action is set to get underway in the Jason Owen Open in May, with a maximum of 96 players eligible to enter the series. Encompassing five events in total, …

Manchester United star striker Zlatan Ibrahimović could face disciplinary action from the FA, relating to his involvement with Malta-based operator BetHard Group. This March, the online gambling group released a corporate statement detailing that it had secured Ibrahimović as the official Brand Ambassador of its flagship BetHard sportsbook. At present, BetHard primarily targets the Nordic betting markets, operating under a Malta …

Former Paddy Power advertising guru Ken Robertson has set up new venture ‘The Tenth Man’, a Dublin based marketing agency which will specialise in ‘building disruptive brands’. Robertson the former Group Advertising Director for Paddy Power Betfair, left the FTSE100 bookmaker in June 2017, having completed the post-merger combination of Paddy Power and Betfair marketing divisions. At the time of …

Irish multi-media sports publisher OffTheBall (OffTheBall.com) has confirmed that Boylesports will be the title sponsor for its dedicated football and GAA (hurling) content coverage. Focusing on delivering sports insights, opinion and debate through social media verticals (YouTube, Facebook, podcasts etc..) OffTheBall has become Ireland’s leading publisher of daily sports content. Agreeing to an initial 12-month contract, Boylesports will become the …

Scientific Games Corporation has announced it has received two 2018 Communitas Awards, which honour excellence in corporate social responsibility for ethical and environmental sustainability and for community service. The industry technology provider received its first award for “Excellence in Ethical and Environmental Responsibility,” in the “Green Initiatives” category. Being commended for environmentally friendly practices to print and manufacture, it also …

Lessons to teach Secondary School children about the risks of gambling, and where to go for help and support, has been piloted by cross-party think-tank Demos, with support from GambleAware Detailing a lack of gambling related education in the nations school curriculum, it was stated that 25,000 UK children are classed as problem gamblers, with around two million adults also …

Broadway Gaming has made significant changes to one of its brands, after action was brought forward by the Advertising Standards Authority (ASA). Rehab Bingo has become Rosy Bingo following investigations by the advertising industry regulators into its website, www.rehabbingo.co.uk, and a paid for advert which appeared on Google when “rehabbingo” was searched for, and promptly stated “Join Official Rehab Bingo …

The Sports Betting Integrity Forum (SBIF) has published its Sport and Sports Betting Integrity Action Plan 2018 (SBI Action Plan), outlining Britain’s ongoing approach to the integrity of sport and sports betting. Stating that “we do not believe that we have an endemic problem in Britain,” the necessity to eradicate complacency and raise awareness and education in the fields of …