Maxymiser Appointed By iGame to Help Site Conversion & Optimization

Site analysis, conversion and web data specialists – Maxymiser have been selected by sportsbook and casino operator iGame to help increase conversion and new player acquisition across its igaming platforms. iGame, whose suite of gaming brands include poker, sports betting, casino and bingo products will work with UK based Maxymiser to improve customer journey,  mobile player acquisition, landing page optimization and website personalization.

iGame currently operates six igaming brands – Pokerihuone.com, Casinohuone.com and iGame.com. Key markets for the igaming operator include Finland, Sweden and Norway, heavily saturated markets for igaming operators. iGame’s key objective is to improve conversion rates across all of its sites which in turn will fuel growth. iGame hope the appointment of Maxymiser as conversion and website data optimizers will help improve the company’s sales funnel and customer journey.

Maxymiser previous experience with igaming operators and knowledge of igaming customer intricacies helped them win the iGame pitch. Atte Sarantila Head of iGaming operations for iGame commented on Maxymiser  – “Maxymiser has really good experience in working with the online gaming industry, and were able to demonstrate real expertise and understanding in our marketplace. At the moment, we are at the very beginning of what we think will be a long, productive and beneficial journey. We are extremely confident that working with Maxymiser will be really helpful for us.”