Marketing

The Advertising Standards Authority (ASA) has ruled that a television advert used by PokerStars must not be broadcast again, warning the company to ensure that it doesn’t portray gambling in a socially irresponsible manner or in the context of recklessness. The two complaints that were received about the advert challenged whether it sought to exploit inexperienced poker players by suggesting …

German-language sportsbook Tipico Sportswetten has extended its title sponsorship of the Austrian Bundesliga for a further two seasons. The bookmaker has agreed to continue its ‘Tipico Austria Bundesliga’ title sponsorship, which it has maintained since season 2014/15. Furthermore, Austrian news sources report that Tipico will be granted first rights by the Austria Bundesliga to further extend the sponsorship, past the …

European betting group Tipbet continues to expand its profile and coverage within the Greek market, confirming that it has become the lead sponsor of football club Iraklis 1908. Based in the city of Thessaloniki (Macedonia), Iraklis 1908 is one of Greek football’s oldest professional clubs. Securing its lead partnership with Iraklis 1908, Tipbet becomes the official shirt sponsor of the …

UK marketing news source The Drum has reported that FTSE100 bookmaker Ladbrokes Coral Plc has appointed Noel Hamill as new Group Chief Marketing Officer (CMO). Hamill joins Ladbrokes Coral’s leadership team from UK mobile telecoms operator EE, where he most recently served as Managing Director of Marketing (2016-2018). Taking over CMO responsibilities, Hamill will be tasked with leading group marketing …

Sky Bet is to pay a £1m penalty package for failing to protect vulnerable customers, the Gambling Commission has stated. The regulatory body has detailed that the failures relate to customers who had self excluded from gambling, highlighting three key weaknesses in Sky Bet’s self exclusion scheme, meaning that: 736 self-excluded customers were able to open and use duplicate accounts …

Malta-based online gambling operator BetHard Group has confirmed the appointment of Zlatan Ibrahimović as Brand Ambassador for its flagship BetHard.com sportsbook. Confirming the appointment of Ibrahimović, who is considered one of global football’s most recognisable stars, Erik Skarp, co-founder and CEO of Bethard Group stated that the Swedish icon would play a key role in the brand development and vision …

Constantin Medien AG has showcased its extensive betting, poker, casino and lottery expertise by launching Magic Sports Media GmbH. Magic Sports Media, which has been created for companies in the gaming and gambling sector, in addition to media companies, sports associations, leagues and clubs, provides a service that includes ad sales and consulting, as well as advice on regulation and …

BGO Entertainment has agreed to change the way in which it offers bonus promotions, following a Competitions and Markets Authority (CMA) investigation. Relating to consumers who play “casino-like games online”, the adjustments give users the ability to access and release their own money. The study, carried out in conjunction with the Gambling Commission, aims to ensure that the £4.7bn online gambling …

Gibraltar-based online gambling group Mansion has moved to expand its profile and coverage within boxing, guided by sports marketing agency Project11. Updating the market, Mansion has secured a number of boxing sponsorships over the coming months, with the operator becoming the lead sponsor of the upcoming IBF Featherweight title fight between Lee Selby Vs Josh Warrington (19 May – Elland …

Seeking to improve industry advertising and promotional standards, the Industry Group for Responsible Gambling (IGRG) has moved to strengthen its code for operator advertising practices. Issuing a market update, the IGRG will require that all UK licensed gambling operators reference industry charity GambleAware (begambleaware.org) across their TV advertising campaigns. IGRG governance states that it will move to implement its required …