SBC News Voice of the Sports Betting Industry
European focused and Malta licensed igaming operator Bet-at-home has announced a further extension to its title sponsorship ATP event in Hamburg till 2015. The Event will continue to be known as the Bet-at-Home German Tennis Open.The title sponsorship deal is reported to be worth €400,000 per year.
Hosted on the clay courts of Rothenbaum Tennis Center (Hamburg), which features a retractable roof stadium seating 13,200 spectators – making it the largest centre court in Germany. Bet-at-Home became the title sponsor of the ATP 500 event in 2011 when it struck a deal with Hamburg Sports and Entertainment (HSE), the event’s marketer.
The Bet-at-Home German Tennis Open, is one of the key tennis events for the clay court season with a prize pool of € 1,102,500,and has seen such tennis super stars as Novak Djokovic and roger Federer participate.
The title sponsorship deal further extends Bet-at-Home coverage of the German sports betting market
