English Premiership football club Newcastle United have confirmed a digital and betting partnership with newly-launched sports betting brand 138.com. The Asian facing sports betting operator will become the official Global Gaming and Betting Partner of Newcastle United Football Club.
Operated from the Isle of Mann and with offices in London, 138.com will feature across Newcastle United media channels including sponsoring of the footballs club official website – www.nufc.co.uk.. 138.com branding will also be visible throughout St. James Park’ on match days, furthermore the sports betting operator will provide Newcastle with in-stadium betting services..
138.com chief executive officer Garth Kimber commented: “We are delighted to be in partnership with one of the largest and most recognizable football clubs and indeed brands in the world, and look forward to working together with the Club and its fantastic fans over the coming seasons,” .
Newcastle United’s head of partnerships Dale Aitchison commented on the new partnership – “With the global reach of Premier League football and the Newcastle United brand, we are truly delighted to form a global partnership with one of the fastest growing gaming brands in the world.”
