SBC News Voice of the Sports Betting Industry
Gibraltar based bwin.party has announced a three year deal with Italian Serie A champions Juventus, to become the football clubs official sports betting and digital entertainment partner. The deal represents bwin.party fourth major European football partnership, the full terms and cost of the partnership agreement have not been disclosed by the parties involved,
Italian media reports suggested bwin.party have acquired the naming rights to the club’s training ground and match day stadium, nevertheless Juventus are yet to confirm whether this has been sanctioned by the Turin football clubs board.
bwin.party – BWin sports betting brand will become a key focus of Juventus’ promotional activities, as well as being visible in the football clubs digital and social media platforms.
“Working with the greatest names in football is all part of our strategy to offer customers a premium gaming experience with great and unique content,” said Norbert Teufelberger, bwin.party chief executive after the announcement that the company will become Juventus’ official online gaming and betting partner.
Giuseppe Marotta, his opposite number at Juventus, added: “This new partnership is a part of the internationalization strategy that Juventus started. Being together with other top football teams in Europe makes us very proud and encourages us to continue our work with more and more passion.”
bwin.party have formed digital partnerships with major European football clubs, Real Madrid, Bayern Munich and Manchester United. This latest partnership news sees bwin.party focus its new sports sponsorship away from shirt and match day sponsorship to focus on football clubs strong digital,social and community channels. A new marketing practice that was outlined by CEO Norbert Teufelberger last May as bwin.party try to maximize marketing performance.
