Estonian and Latvian Casino operator Olympic Entertainment Group announced that it is in the process of launching a regional online sports betting service and a network of sports betting cafes for customers in Estonia and Latvia. Olympic Entertainment Group are the licensed betting operator for both regions with online and offline presence .
The Olybet brand has launched online, the betting cafes are set to open this August, the betting cafes will replace 10 Olympic Entertainment’s existing casino lounges in Estonia and 7 in Latvia. Bar patrons will not be allowed to use the companies terminals to place any wagers.
Olympic Entertainment further stated that as of August 1 it would be converging all igaming brands under the new brand name OlyBet, in order to improve online customer journey and help simplify group branding.
This August Olympic Entertainment also announced that it had reached an agreement to open Estonia’s first luxury Hilton hotel and casino complex in late 2015.