SBC News Paddy Power Partners with News UK Mobile Apps

Paddy Power Partners with News UK Mobile Apps

paddypowerNews UK, media owners of UK newspapers – The Sun & The Times have selected Irish igaming operator, Paddy Power as the betting partner for its recently launched new mobile apps, ‘Goals App’ and ‘Sun Plus Goals’. Korean automotive company KIA has been announced by News UK, as the apps title sponsors.

The new app launched by News UK for the upcoming 2013/14 Premiership season will enable users to view exclusive highlights of all Premiership goals as they are scoredover the next three seasons via the online portals of UK newspapers the Sun, The Times and Sunday Times.

Paddy Power advertising will feature throughout the app, as they bookmaker will advertise to the viewer using the apps video pre-roll advertising function (Video adverting clips). Paddy Power will also get exclusive coverage on News UK popular website thesun.co.uk

Tom Wyse head of Digital Media for Paddy Power commented: “We’re delighted to be the exclusive bookmaker partner across News UK’s Premier League Rights. Football plays a huge part in both of our businesses and it’s refreshing to work with a partner who shares our brand values so closely.”
The Irish igaming operator recently underwent a full re-brand with changes to its logos and websites.

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